Social media faces the prospect of being shunned

According to a recent study by Gartner, a US-based digital market research and consulting firm, the world's most popular social networks are facing a serious decline in user activity.

According to this study, some social media giants could fall into crisis, even on the brink of bankruptcy.

Mạng xã hội sẽ phải đối mặt với viễn cảnh bị xa lánh

When people are no longer placed at the center, social media faces the prospect of alienation.

The survey found that 50% of respondents plan to stop using social media altogether or at least significantly reduce their use by 2025. The main reasons for this are the spread of misinformation, toxic influence, and the dominance of artificial intelligence (AI) tools.

Emily Weiss, a research analyst at Gartner, notes that users are sharing less of their lives and content on social media.

This is a dramatic change from just a few years ago, with 53% of respondents saying the quality of social media has significantly deteriorated over the past five years.

Users are also unhappy with the integration of AI into social media. Up to 70% of those surveyed are very concerned about AI being increasingly integrated into social media platforms to mine user data, negatively impacting their experience.

Faced with this trend, experts recommend that social platforms reconsider their development strategies. In particular, human concepts need to be placed at the center and given more attention than AI.

Only such an approach can help social media platforms retain and engage users, despite the changing nature of social media usage in the future.

( according to Vietnamnet )

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