In the past, many Southern families' houses had utensils and dishes such as Lucky thermos of Binh Thuy Crystal Company, fried noodles made from dried noodles of Tom Cang or Ga Trong brands of Sam Hoa Company in Cho Lon, Larue beer bottles of BGI - the oldest beer company in Vietnam (established in Saigon in 1875), Kim Cuong milk boxes with the image of stage artist Kim Cuong of Foremost Milk Company, Con Meo's yeu ship produced by Nam Duong Industrial Food Enterprise, jewelry made by Kim Hung or Viet Tan shops...
Advertisement of a gold shop in Saigon more than 5 decades ago, collected and introduced in the book Made in Saigon
Readers will see the logos and brand images of these products again in the book, along with many images, brands, and advertising panels of handicraft products, pharmaceuticals, household appliances, jewelry, architectural sculptures, books, newspapers, cultural products, businesses, and other services.
A series of images with vivid Vietnamese-English bilingual explanations help today's readers visualize production and business activities in Saigon - Gia Dinh - Cho Lon, as well as how to apply technical achievements to produce consumer goods to serve life.
Journalist Pham Cong Luan is a familiar name to many generations of readers, author of works such as Chu Be That Son, Duong Phuong Bay, If I Know a Hundred Years is Limited... Over the past decade, Pham Cong Luan has also left a mark in the hearts of readers with well-written, valuable cultural research books about Saigon - Ho Chi Minh City such as Saigon - Life Stories of the Streets, Saigon - The Taste of the Old Spring Newspaper, Saigon - Looking Back at a Hundred Years, There Was a Time in Cho Lon...
Made in Saigon (published jointly by Phuong Nam Book and National Culture Publishing House) by Pham Cong Luan continues to record a bygone era of Saigon, contributing a small part to the preservation of valuable documents of the old days.
Source: https://thanhnien.vn/made-in-sai-gon-luu-giu-thuong-hieu-xua-185250210221112979.htm
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