On the morning of December 2, 2024, in Hanoi, the Ministry of Industry and Trade held the Launching Ceremony of the 2024 National Concentrated Promotion Program - Vietnam Grand Sale 2024.
According to the Ministry of Industry and Trade, in order to strengthen trade promotion, effectively implement programs and projects on domestic market development; promptly implement solutions to stimulate consumption to promote domestic trade; strive to increase the total retail sales of goods and consumer service revenue by about 9% compared to 2023; Striving to successfully and comprehensively implement the 2024 Socio-Economic Development Plan, creating favorable momentum to strive to achieve the highest targets of the 5-year Socio-Economic Development Plan 2021 - 2025 under the direction of the Government in Resolution No. 01/NQ-CP dated January 5, 2024, the Ministry of Industry and Trade issued Decision No. 2245/QD-BCT dated August 21, 2024 on organizing the Program "National Concentrated Promotion 2024 - Vietnam Grand Sale 2024" from December 2, 2024 to December 31, 2024.
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| The Ministry of Industry and Trade officially opened the launching ceremony of the program "National Concentrated Promotion 2024 - Vietnam Grand Sale 2024". Photo: Do Nga |
The "National Concentrated Promotion 2024" program is organized simultaneously nationwide by the Trade Promotion Agency as the focal point, in coordination with relevant units of the Ministry of Industry and Trade; Departments of Industry and Trade of provinces and centrally run cities; associations, industries; relevant enterprises and organizations to carry out launching activities. At the same time, guiding and supporting enterprises to implement promotional programs combining traditional trade and e-commerce to help create a spillover effect and attract the participation of production and business enterprises in all fields.
All businesses have the right to respond and participate in the "National Concentrated Promotion 2024" Program by proactively implementing many promotional activities with diverse and attractive content aimed at customers and consumers; proactively deciding to apply the maximum promotional limit (up to 100%).
In addition, businesses must also carry out promotional activities legally, honestly, publicly, transparently and ensure the legitimate rights and interests of consumers; ensure the quality of goods and services according to current regulations.
According to the provisions of Clause 4 and Point b Clause 5 Article 6 of Decree No. 81/2018/ND-CP "In cases of organizing concentrated promotional programs (Lunar New Year period: 30 days before the first day of the Lunar New Year), the maximum limit on the value of goods and services used for promotion is 100%". Thus, according to the above Decision and regulations, traders are allowed to conduct promotions up to the limit of 100% from December 2, 2024 to January 31, 2025.
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| Deputy Minister of Industry and Trade Nguyen Sinh Nhat Tan and representatives of units attended the ceremony. Photo: Do Nga |
Implementing the Government's direction on perfecting mechanisms, policies and legal regulations, including the requirement to review, reduce and simplify administrative procedures and business regulations to facilitate and reduce compliance costs for people and businesses. After 4 years of implementing the National Concentrated Promotion Program, the Ministry of Industry and Trade has proactively reviewed and submitted to the Government for promulgation Decree No. 128/2024/ND-CP amending and supplementing a number of articles of Decree No. 81/2018/ND-CP dated May 22, 2018 detailing the Law on Commerce on trade promotion activities (the Decree takes effect from December 1, 2024).
The new Decree has reduced and simplified all 10 administrative procedures on promotions and exhibitions, including 5/7 forms of promotions that do not require administrative procedures to notify the implementation of promotions (for example, promotional activities such as discounts, gifts, etc. will not require administrative procedures). Thus, it is expected that hundreds of thousands of administrative procedures on promotions will be abolished and not have to be performed annually, helping to reduce by more than 90% of administrative procedure compliance costs for traders and reduce 90% of the number of administrative procedure submissions on promotions annually.
Continuing the results achieved in previous years, along with the promotional activities, trade promotion, demand stimulation, development and strengthening of supply chain links implemented by the Ministry of Industry and Trade in the recent past, along with new legal policies on trade promotion, the "National Concentrated Promotion 2024 - Vietnam Grand Sale 2024" program is expected to have breakthrough results compared to previous years. Thereby, helping to increase retail sales of goods and service revenue, contributing to the strong growth of Vietnam's economy in 2024.
The program "National Concentrated Promotion 2024 - Vietnam Grand Sale 2024" is extended from December 2 to December 31, 2024.
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