Jack was not noticed by the 2024 Green Wave Awards because of his controversial career. Immediately after that, the singer from Ben Tre had a controversial action.
On social media, Jack posted a suggestive photo of the Blue Wave trophies. One of them had its top part broken off. Surrounding the Blue Wave trophy were 500,000 VND bills and a fan-drawn picture for the male singer.
Jack's photo attracted a huge amount of interaction. Many viewers thought that Jack was implicitly protesting against Lan Song Xanh by removing the male singer from the nomination list. A fan of Jack commented: "In 2024, Jack can Oh my god! is a successful product. He deserves to be recognized for his musical achievements this year."
Never ending controversy
During the announcement of the Blue Wave 2024 nominations, the organizers received questions about Jack's case and replied: "For artists in general whose images are still controversial, we would like to not reserve a place for nominations because it will cause controversy regarding the honor factor."
The latest controversy about Jack occurred at a time when the male singer was causing a stir with his new MV. Under the dry tree, the flowers are still there. From the stepping stone of Jack's name becoming hot again, fans of the singer from Ben Tre reacted strongly to Lan Song Xanh's decision.
Putting aside the side stories about Jack's private life and scandals, and just discussing the music perspective, does Jack in 2024 deserve to be honored?
Over the past year, Jack released MV Oh my goodness . Two weeks ago, the singer born in 1997 released Under the dry tree, flowers bloom . The product that paved the way for Jack's debut album quickly topped the trending music list. Before that, Oh my god! also easily achieved high rankings in "trending" and spread strongly because of the noise surrounding the song.
Under the dry tree flowers bloom released at the time when the year-end awards basically finalized the nomination list. MV Oh my god! is the only product, in 2024, of Jack, put on the scale to compete with other artists.
Oh my god! caused a fever, but it was only a temporary phenomenon. After 10 months, this MV attracted more than 31 million views, a number that is not outstanding in the top group. The digital music achievements of Thien Ly oi , just on Spotify platform, is far behind many other hits of the year.
Jack has no chance to compete for important categories such as Male Singer of the Year, Song of the Year, MV of the Year.
Jack's products in recent years, in terms of MV, can hold a very high position on the "top trending", thanks to the support from a strong, loyal fan community, still maintaining the spirit of "farming views" unconditionally. However, the appeal of those products only lasts for a short time, and when the "fireflies" ignore them, they gradually sink into oblivion.
MV Oh my god! It seems very hot, but the achievements are too modest compared to We of the future, Don't hurt my heart (Son Tung) or Used to be (Vu Cat Tuong). On Spotify, while dozens of Vietnamese artists have reached over one million streams/month, Jack currently stands at over 300,000 streams/month.
Jack's music career has declined, that's the truth. The time when Jack was the only one approaching Son Tung passed 4 years ago. And now, the singer from Ben Tre has been surpassed by many colleagues in every aspect.
Blue Wave was right
Lan Song Xanh's decision to remove Jack's name was criticized by the male singer's fans but received sympathy from many neutral audiences. The act of intentionally posting a photo with the broken Lan Song Xanh trophy further turned the Ben Tre-born singer's back on the audience.
The current Jack is already a very bad image. After a short period of silence, the name Jack rises again with controversies. Since the private scandal with his ex-girlfriend, the male singer has been involved in plagiarism, the controversy related to the hug with Lionel Messi and most recently, the move to criticize Blue Wave.
Removing controversial artists like Jack from awards and honors is the right thing to do. It is the cheapest price for an artist to let side troubles influence his music. In difficult markets like Kpop or China, singers like Jack cannot even survive and work with dignity.
"Quietly overcoming the scandal and proving it with music", is what Jack's fans were excited about when the male singer attracted attention again with Under the dry tree, flowers bloom . Creating many quality music products is the only way for Jack to regain some of his lost glory. But before the album was released, Jack himself created a new controversy with just a photo.
The pampering and protection of some fans also directly harmed Jack. What Jack caused cannot be cleaned up in a year or two.
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