HIEUTHUHAI, Soobin Hoang Son when placed next to Son Tung M-TP

Thanks to the reality TV show, the names of Soobin Hoang Son and HIEUTHUHAI suddenly became famous, being compared to Son Tung M-TP, who is a leading name in Vpop.

Soobin Hoang Son, Son Tung M-TP and HIEUTHUHAI. Photo: Facebook characters

In recent days, the three names Son Tung M-TP, Soobin Hoang Son, and HIEUTHUHAI have taken turns dominating social networks.

We can mention Son Tung's sidewalk tea post with more than 670,000 likes, Soobin's fan meeting sold out in 14 minutes, or HIEUTHUHAI's song with only lyrics reaching top 1 trending on YouTube.

Not to mention the music night with the participation of these 3 stars that caused a traffic jam for half a day at August Revolution Square (Hanoi).

Thanks to the two shows "Anh trai vuon ngan cong gai" and "Anh trai say hi", Soobin Hoang Son and HIEUTHUHAI raised their names and became artists with great influence.

Recently, Buzzmetrics (a website specializing in Marketing metrics) published statistics of 224 Vietnamese artists, calculated from May 26 to September 8, 2024. Among them, Son Tung and HIEUTHUHAI took turns in the leading positions, always breaking through in the level of discussion on social networks.

From mid-August onwards, HIEUTHUHAI has accelerated strongly, taking the top spot on the chart and surpassing Son Tung M-TP.

He became the champion of "Anh trai say hi", participated in "Rap Viet", had impressive personal products, and appeared at major music festivals.

Soobin Hoang Son also showed his influence when the events he participated in received great attention. Every time he opened registration for the fan zone, hundreds of slots were filled within minutes.

The male singer is also one of the talents that fans have invested the most in promoting and supporting during and after "Anh trai vu ngan cong gai".

The two stars are considered the "trump cards" of two famous game shows, possessing enough talent, high recognition, and smart operating strategies.

HIEUTHUHAI and Soobin Hoang Son rose to fame thanks to a TV game show. Photo: Character's Facebook

When Soobin Hoang Son and HIEUTHUHAI "expanded" in many areas from digital music, influence on social networks, ticket sales... many people mentioned Son Tung M-TP and his position in Vietnamese showbiz.

When the concert with all 3 stars took place, there was an opinion that Son Tung was still the top name in the entertainment industry. He performed last, sang the hits that made his name, and the cheers when Son Tung appeared were also different from the other artists.

Over the past few years, Son Tung M-TP has been inactive. He rarely updates social media, does not organize activities such as fan meetings or personal music shows, and almost never participates in game shows.

Instead, the singer of "Don't make my heart hurt" focuses on personal products. He is still a name that makes the whole Vietnamese showbiz wary every time he returns, and his digital music achievements are always outstanding.

Like HIEUTHUHAI and Soobin, Son Tung started from underground and had a series of hits that made his name. With "Lac troi", "Noi nay co anh", "Hay trao cho anh"... Son Tung established his position as the leader of Vietnamese music.

However, maintaining the "throne" in Vpop is not simple, because Son Tung is the only one who has always been "hot" for many years.

Even Soobin had a period of decline because his products did not suit the tastes of the general public.

As for HIEUTHUHAI, many people are still skeptical about the male rapper's ability to go the long way, because in reality he has not been recognized for his ability and has not had many breakthroughs in his personal products.

Meanwhile, Son Tung has had a long journey to affirm his name and position with a series of famous hits. There was a time when every new song of Son Tung when released became a phenomenon.

For Soobin Hoang Son and HIEUTHUHAI to be able to usurp Son Tung M-TP's throne, it will take a lot of time and influencing factors.

However, their "expansion" and their "brothers" have clearly changed the polarity of the Vietnamese music industry, changing the tastes of the majority of Vietnamese audiences who prefer ballad music and always "consider" when spending money to watch Vietnamese shows.

Source