Vinamilk brand value reaches 3 billion USD

Brand Finance has just announced the Ranking of the 100 most valuable brands in Vietnam in 2023. Of which, Vinamilk is valued at 3 billion USD, an increase of 6% compared to 2022 (more than 2.8 billion USD), leading the Top 10 brands with high sustainability.

Continuously innovate and invest to increase value

Brand Finance (headquartered in the UK) is the world's leading organization in brand valuation, in collaboration with Mibrand Vietnam, announced the Ranking of 100 most valuable brands in Vietnam, with the theme "Green development - A suitable approach for Vietnamese brands". This event not only honored the most valuable brands in Vietnam but also shared in-depth perspectives on the green transition trend of brands in Vietnam and around the world.

This year, Vinamilk has recorded an outstanding increase in brand value from more than 2.8 billion USD in 2022 to the 3 billion USD mark and continues to be the most valuable food brand in the Top 100. Vinamilk's continuous increase in value from 2020 to present shows the strong intrinsic potential of the brand with a history of nearly 50 years of development even in a challenging period. Also according to the announcement from Brand Finance, this year, Vinamilk increased by 1 rank compared to 2022 in Vietnam and continues to be the "6th largest milk brand in the world".

Ms. Bui Thi Huong - CEO, Vinamilk representative received certificates from Brand Finance - Photo: Mibrand

This result comes from the strong transformation of the enterprise in recent times, in many aspects. Typically, Vinamilk recently launched a new brand identity. This event has left a big impression on consumers with a new positioning - Vinamilk is not only about milk, but also about diverse foods; not only about health care, nutrition but also about spiritual life. Vinamilk's new brand positioning strategy conveys the spirit of "Bold, Determined, Always be yourself", with thorough investment, working with more than 55 leading international and Vietnamese experts for more than 1 year to build.

Vinamilk brand value has continuously increased over the years.

It is known that this brand innovation is just a link in the overall 5-year strategy of the enterprise with many comprehensive transformation steps, especially digital transformation in all fields, to reach consumers faster and more effectively. This not only helps Vinamilk increase brand value but also business and management efficiency.

Increasing “Green Value” for sustainable brands

This year, for the first time, Brand Finance has announced the Top 10 most sustainable brands. With the assessment of being the most popular and most sustainable brand in Vietnam, comparable to other milk and food brands around the world, Vinamilk is ranked first and is also the only representative of the food industry in the Top 10. “Sustainability is becoming an important trend. Vinamilk is promoting the sustainable development trend in the food industry, capturing the needs of consumers who are increasingly conscious in choosing food. Thanks to that, they are always the most popular brand for Vietnamese people” - Mr. Alex Haigh, CEO of Asia - Pacific of Brand Finance commented.

Vinamilk is the only representative from the food industry in the Top 10 most sustainable brands.

Participating in the forum “Green Development - A suitable approach for Vietnamese brands” within the framework of the event, Ms. Bui Thi Huong - Executive Director of Human Resources, Administration & Public Relations of Vinamilk, emphasized: “Sustainable development is the core towards improving the quality of life, human health and preserving valuable resources for future generations. Vinamilk focuses on achieving that goal through providing high-quality products, developing green elements in parallel, and actively participating in activities for the environment and the community”.

Vinamilk representative (2nd from right) shares at the seminar about Vinamilk's journey of "greening" and "rejuvenating" the brand - Photo: Mibrand

Brand Finance representative added that through sustainable initiatives, Vinamilk has effectively created strong awareness of sustainability commitment among stakeholders, demonstrated through the highest SPS (Sustainability Perceptions Score).

“This is the result of the brand proactively promoting and clearly communicating its initiatives and commitments. All of these efforts have helped Vinamilk increase its brand value,” said Mr. Alex Haigh. At the seminar, experts also stated that sustainable development, green development, circular economy or Net Zero are trends worldwide. Moving towards a green economy is considered an investment that brings added value in the medium and long term.

Mr. Nguyen Viet Dung - General Director of Bureau Veritas Vietnam shared about Vinamilk as a typical model of a pioneering enterprise with Net Zero in Vietnam.

In fact, more and more consumers appreciate businesses that practice sustainable development, and are willing to pay for products with “green” elements. When participating in the international market in the context of integration, businesses that meet many sustainable development criteria will have a great advantage because more and more markets are building “green fences” for imported goods and the market also has a higher appreciation for brands that aim for sustainable development.

PV

Source: https://baohatinh.vn/dau-tu/gia-tri-thuong-hieu-vinamilk-dat-moc-3-ty-usd/253138.htm