Entering July this year, Vietnam tourism received positive signals, showing a strong recovery in both the number of visitors and revenue. Specifically, Vietnam tourism indicators have basically surpassed the time when the Covid-19 pandemic broke out, promising a breakthrough in the following months.
In early 2024, the tourism industry aims to welcome 17-18 million international visitors; serve 110 million domestic visitors; and total revenue from tourists reaches about VND840,000 billion.
However, according to statistics from the Vietnam National Administration of Tourism, in the first 6 months of this year, the number of international visitors to Vietnam reached over 8.8 million, an increase of 58.4% over the same period last year and 4.1% higher than the same period in 2019, when the Covid-19 pandemic broke out. In addition, the number of domestic visitors in the first 6 months of the year reached 66.5 million. Total revenue from tourists in the first 6 months of 2024 is estimated at 436.5 trillion VND, an increase of 1.3 times over the same period in 2023.
The above statistics may make many people optimistic. However, looking at the second half of this year, there are still nearly 10 million international visitors…
However, from the above positive figures, it cannot be denied that the favorable visa policy and tourism promotion and advertising programs are being strengthened.
Along with that, the development and improvement of the quality of tourism infrastructure and the quality of tourism types in each locality have also helped increase the attractiveness of Vietnam tourism.
This explains that despite being the low season for international tourism, the number of international visitors to Vietnam in June still reached over 1.2 million, 5.3% higher than the same period in 2019. This is a positive signal for the international tourism market.
In addition to actively promoting and advertising tourism in many international markets such as Paris (France), Milan (Italy), Frankfurt (Germany), Seoul (Korea)... to continue attracting international visitors, the localities themselves have also made many efforts to enhance the renewal of tourism products and have many policies to attract tourists.
Hanoi, Ho Chi Minh City, and Khanh Hoa are three of the many examples of the strong recovery of Vietnam tourism in recent months. However, tourism experts say that localities need to promote tourism more and offer more new tourism products to attract and meet the needs of tourists, thereby boosting the socio-economic development.
Take Hanoi as an example. In 2024, the city strives to welcome over 27 million visitors, including over 5.5 million international visitors and 21.5 million domestic visitors.
Total revenue from tourists is expected to reach over VND109.41 trillion, up 28.2% compared to 2023... To do so, Hanoi needs to create tourism products for tourists to spend and shop more. The recent launch of the model "Hanoi people and tourists experience services at 4-5 star hotels in Hanoi" by the Hanoi tourism industry in 2024 is a commendable effort.
In the remaining months of 2024, Director of Hanoi Department of Tourism Dang Huong Giang said that the capital's tourism industry will focus on organizing programs and events such as: Hanoi Tourism Gift Festival 2024; a series of Hanoi sports tourism events; a series of activities specializing in Hanoi's cultural and historical tourism products; Conference to meet and dialogue with tourism businesses and announce the Hanoi domestic tourism stimulus program in 2024...
Each province and city is trying to create a common picture of Vietnam tourism in the last 6 months of 2024. And only by trying will tourists feel satisfied, be willing to spend, and be willing to recommend to friends, relatives, and even come back.
In addition, the tourism industry also needs to improve its methods, targeting high-end tourist segments. They are the ones that need special “care”. For example, Indian tourists are expected to become a major tourism market in the world because this is the second most populous country in the world.
For Vietnam, this is a market with a lot of room for development.
According to the World Tourism Organization (UNWTO), the total spending of Indian tourists abroad is quite high. For those with average spending ability, when traveling, Indian tourists usually spend about 150 - 200 USD/day/person (including domestic airfare to the destination country, 4-star hotel, attractions, tour guides and transportation).
People with higher incomes often spend from 200 - 250 USD/day/person to enjoy more convenient services. According to research by experts, Indian tourists like to explore new destinations. They love shopping, participating in outdoor activities, visiting museums, cultural and historical relics. Besides their preference for beautiful resorts, Indian tourists also like to consume, eat and party.
Dr. Dinh Duc Quang, Nikatour Mui Ne Tourism Company, Phan Thiet (Binh Thuan), said that India is a market with a lot of potential but is also difficult and has its own characteristics, especially in terms of cuisine and religion. Currently, this market has many requirements for the MICE group including wedding parties, filming, golfing, etc.
In particular, wedding tourism is a very attractive segment. Travel agencies need to pay attention to building products suitable for each group of Indian customers such as: customers traveling on package tours in groups; wealthy, urban families; single travelers; female travelers and high-end tourists, ensuring the best service provision...
In addition, Vietnam tourism is striving to achieve the goal of welcoming 25-28 million international visitors by 2025. At the same time, Vietnam becomes an attractive destination with high tourism development capacity in the world.
To achieve this, experts say, we need to quickly overcome some existing problems such as: lack of "conductors", high-quality human resources in the service sector, many places still "doing their own thing", ineffective destination management...
In addition, besides the numbers, the tourism industry needs to pay attention to the quality of visitors. If visitors come from rich markets, spend a lot, and stay long, that will be a good thing.
On the contrary, if most of the visitors come through cheap tours and do not shop, then the large number of visitors will not achieve the desired effect.
According to statistics, South Korea and China are the two largest markets sending visitors to Vietnam, accounting for more than 47% of the market share. Of which, South Korea ranks first with more than 2.2 million visitors, accounting for nearly 26%, and China accounts for more than 21% of the market share.
The results of the tourism trend analysis in the third quarter of 2024 announced by Kyowon Tour Travel Easy Group on July 8 showed that Vietnam ranked first among the favorite foreign tourist destinations of Koreans, surpassing even Japan. Specifically, Vietnam surpassed Japan with a booking rate of 13.7%, higher than Japan's 13.2%; followed by China with a rate of 11.7%.
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