Let’s take a look at the “menu” of the upcoming Buon Ma Thuot coffee festival to get an idea of the scent of this special festival. Starting with a coffee-themed discovery tour, visitors can enjoy the rich flavor of Ban Me coffee; be introduced to an overview of the history of coffee trees in the Central Highlands and Vietnam, the origin of traditional coffee flavors, and the geographical indication of Buon Ma Thuot coffee... Which coffee flavors are dominating the minds of Vietnamese people? And do foreigners prefer Robusta, Arabica, or Liberica?
The story of coffee opens a journey. To not only be a product of the land, the coffee journey becomes a heritage journey. The 9th time it is held, but this festival, according to information from the Dak Lak Provincial People's Committee, will be the largest festival with full identity of the highlands.
The festival (March 9-13) is also held on the occasion of the 50th anniversary of Buon Ma Thuot Victory Day, the liberation of Dak Lak province, so it is not just a purely tourist festival.
This is also the first festival in which the Central Highlands seriously raises the issue of developing coffee tourism. According to a report from the Dak Lak Provincial People's Committee, coffee is currently the main crop, occupying the top position in the province's economic structure.
This locality has developed a sustainable coffee development project for the period 2025 to 2030 with the goal of ensuring green, stable, sustainable, and multi-value growth with the viewpoint of not expanding the area, focusing on improving the quality of specialty coffee regions associated with the Buon Ma Thuot coffee geographical indication region.
Many areas specializing in growing specialty Robusta coffee have been established along with many coffee exporting enterprises. Dak Lak aims to make Buon Ma Thuot a destination for world coffee.
So what travel and accommodation activities does coffee tourism include? Let’s take a look at the history of this type of tourism development in the world.
In Europe, some famous coffee museums such as Burg Coffee Museum in Hamburg, Germany; Chicco d'Oro Coffee Museum in Balerna (Switzerland); Montenegro National Coffee Park complex attract most of the tourists who are collectors, coffee lovers and businessmen who want to trade coffee products.
Closer to home, in Thailand, according to a report by the Thai Tourism Association, at Mae Kampong tourist village in Chiang Mai province, the number of tourists participating in coffee community tourism is nearly 10,000 tourists/year and more than 80% of tourists use additional accommodation services.
Here, after the tour company takes guests to the village, the locals themselves will carry out the following activities, including taking guests on a tour to learn about plantation farming, enjoy coffee and learn about local culture.
The Thai government also set out regulations for tourism investment in Baan Mae Kampong to limit investment from outside businesses and have special policies to limit the transfer of local land use rights to outsiders.
In Dak Lak, not only are there local coffee farms, Trung Nguyen Coffee Village as well as the World Coffee Museum, destinations that have left their mark on the Central Highlands tourism map.
This festival, according to information from the latest press conference, a number of travel service businesses have built coffee-themed discovery tours, including check-in locations, experiencing the coffee growing and processing process, exploring Trung Nguyen Coffee Village, visiting coffee processing factories...
And of course, traveling in Dak Lak cannot lack experiences with gong culture or traditional activities of indigenous people.
Fragrant footprints are waiting to move...
Source: https://baoquangnam.vn/du-lich-ca-phe-3149770.html
Comment (0)