Is it Vietnam's turn yet?

Perhaps never before have the beloved concerts of the Vietnamese cultural and entertainment market been mentioned so much in parliament as now.

The two concerts "Anh trai qua ngan cong gai" attracted about 50,000 spectators - Photo: Organizing Committee

With the explosive rise of Anh trai say hi and Anh trai vu ngan cong gai, gathering from 50,000 to 100,000 audiences per concert, dethroning 67,000 viewers of BlackPink in Vietnam in 2023... Chinese audiences looked at Vietnam in amazement: "Vietnamese audiences are so amazing, China has hundreds of concerts that are not as explosive as one concert in Vietnam".

The head of the Government, Prime Minister Pham Minh Chinh, did not just mention these two concerts once when evaluating cultural, sports and tourism activities in 2024. He mentioned them many times, emphasizing that this success comes entirely from Vietnamese people and Vietnamese intelligence, praising the creativity of young Vietnamese people with the concerts.

Associate Professor Dr. Bui Hoai Son affirmed that these two concerts "not only stop at entertainment value but also arouse national pride. Vietnam is not only a place to receive but has begun to become a destination for high-class music events."

Let the rain cool your face first. But it cannot depend on 1-2 programs or businesses, it is still the overall policy story of policy makers.

Musician Huy Tuan

Learn Korean go slow to succeed

The excitement in the parliament reminded this writer of how much he enjoyed reading Euny Hong's book Decoding Stylish Korea, which was in Amazon's top 10 best books of the month five years ago.

Euny Hong exposes the key technology that helped the Korean music - film - video game wave (Hallyu) attack Asian countries and export to Europe and America.

That is the "management technology" with the direct and detailed management of the Korean Government to export Korean popular culture products out of the border. The author was shocked when visiting the Korean Ministry of Culture and encountered the image of high-ranking Korean state agencies researching virtual reality technology and hyper-realistic 3D images to optimize music performances. The presidents and the Korean Ministry of Culture established a task force to support the popular culture industry in the government and gradually upgraded it into important agencies such as the "Cultural Industry Center" coordinating a budget of hundreds of millions of USD.

The Korean government also mobilizes billions of dollars in private funds for the cultural industry with the aim of co-investing to create profits.

The Korean wave's resilience comes from hardship and weakness. That is the premise that Vietnam can see itself in. Without the 1997 economic crisis with the risk of national debt, there would be no Korean cultural industrial revolution, "forcing" all resources to find a highlight to make money and enhance the country's image.

It can be seen that 30 years ago, Korea had touched the technology of surreal 3D stage, now Vietnam has just affirmed its initial successes when applying the world's modern performance technology to create high-class programs. The steps are slow but we have gradually "touched".

Hanoi audience welcomes the Say Hi brothers on the tour bus before the concert - Photo: BTC

No wave can be created from a single word.

We may be slower because of many difficulties, stagnation, and lack of determination, but now that we have reached it, what then?

A representative of DatVietVAC, the production unit of Anh trai say hi, said that the success of the big concerts "answered exactly what the audience had been expecting for a long time, using a pure Vietnamese format, a local cultural foundation, combined with contemporary trends to create a cultural and entertainment program with a global dimension".

Tuoitre.vn

Source: https://tuoitre.vn/da-den-luot-viet-nam-chua-20241221102642997.htm