Cultural industry and perspective from digital television transformation

In the current context, digital transformation has become a driving force for all economic sectors. And the cultural industry is no exception. In particular, the television industry, with its role in transmitting information and entertainment, has made breakthroughs thanks to the application of digital technologies, creating the premise for the development of diverse, creative and high-value cultural products.

At the first Mekong Forum on Science, Technology, Innovation and Digital Transformation with the theme: "Television and Cultural Industry" organized by Vinh Long Provincial Party Committee in coordination with Vietnam Television on April 9, from the perspective of experts, it was shown that combining digital transformation in the television sector not only improves the quality of content production and distribution but also opens up new development opportunities.

Thanks to the application of digital technology such as artificial intelligence (AI), big data mining, etc., television stations have been able to create unique and rich content. Digital technology helps produce television programs imbued with national culture, while optimizing the production process, from filming, editing to content distribution on multiple platforms. Digital transformation also allows television stations to switch from traditional broadcasting to a multi-platform model, thereby reaching customers through YouTube, Facebook, TikTok, Zalo and OTT applications.

The development of digital television is also a means to preserve and promote national cultural values. The combination of digital technology and television content production to create unique cultural products helps to enhance the image and economic value of the Vietnamese cultural industry. When television products and cultural content are distributed through digital platforms, they can quickly reach international audiences.

Digital transformation in the television industry has become an inevitable trend, creating conditions for the cultural industry to develop in a creative, diverse and economically potential direction. Although the current trend of digital transformation creates challenges in reaching viewers and listeners in an appropriate way on a digital technology platform.

But with creative moves, the right investments and cross-industry cooperation strategies, television units will continue to play an important role in shaping the future of Vietnam's cultural industry.
Innovation and digital transformation will be the key to helping the television industry overcome difficulties, while maximizing national cultural values ​​in the context of international integration.

TRAN PHUOC

Source: https://baovinhlong.vn/tin-moi/202504/cong-nghiep-van-hoa-va-goc-nhin-tu-chuyen-doi-so-truyen-hinh-28b0859/