Digital transformation and AI application: Key to helping press agencies develop revenue sources, improve content quality and better serve readers' needs
Diversifying revenue sources for many press agencies is facing many difficulties, especially increasing revenue from readers. The difficulty in implementing reader fees is the awareness of each reader in only "paying" to read an online newspaper. The development of reader data at press agencies is still very limited, leading to the application of data to understand readers and serve the needs of readers is not popular at present. Without understanding readers, the products created by press agencies cannot find "touch points" with readers, there is a gap between content and reader needs.
Digital transformation, the application of technology, including artificial intelligence (AI) in press agencies will certainly make a big change in attracting and absorbing information from readers. AI can be applied in news and article production to create more quality and effective content. For example, if you want to create an attractive topic and description, using AI will help analyze data from articles, news, and content to create more attractive titles and descriptions, attracting more readers. AI can also be used to analyze trends and data from different sources such as social networks, news sites, and forums to provide detailed information on topics of interest, outstanding news, or readers' interests. Optimizing news content when applying AI will also help increase SEO performance, making the content of the article easier to search, more read, and faster access to readers through search engines. One of the most prominent functions when using AI is the ability to automatically create news content and articles through available data and information, increasing the speed of content production.
Of course, every modern technology has its pros and cons. The important thing is not that we are "afraid", "hesitant" and "wary" that artificial intelligence can replace us. AI only processes the data that humans provide to it, and cannot be the first to provide information content. This job belongs to journalists. The capacity of journalists and their understanding of technology must be fully equipped so that they are not led by technology, so that they can master technology, so that technology can return to serve them, without being dominated or dependent.
Along with understanding how to apply technology, for press agencies, determining the business model of press agencies to suit the digital transformation environment and digital space so as not to fall behind and not keep up with the development trends of the times is also an important factor. Newsrooms implementing digital transformation comprehensively change their operations to improve content quality and reduce operating, production and distribution costs, thereby forming a new and effective business model. If we can do it and do it well in both awareness, model transformation, and technology application in content production and transmission methods, then the revenue of press agencies will certainly improve soon, so that cyberspace is truly the main battlefield of journalism in this era.
Digital transformation and the application of artificial intelligence will create great opportunities for press agencies to optimize content production, improve quality and attract readers. However, to do this, press agencies need to constantly innovate their thinking, change their business models and equip their staff with the necessary skills to master technology. Then, the press will not only survive but also thrive in the digital age./.
Source: https://mic.gov.vn/chuyen-doi-so-ung-dung-tri-tue-nhan-tao-se-giup-co-quan-bao-chi-tao-ra-nguon-thu-197241224210857028.htm
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