Grasping the need to purchase goods for use and as gifts of consumers, especially during the upcoming Lunar New Year 2025, together with production facilities, enterprises, and cooperatives in the province, they have promoted production and improved product quality to meet market demand.
Members of Trieu Son Lotus Agricultural Cooperative actively pack goods - Photo: TP
These days, workers at Trieu Son Lotus Agricultural Cooperative, Trieu Phong District are actively packaging products to promptly supply the market at the end of the year. In addition to familiar products such as guava leaf tea, lotus leaf tea, 4 months ago, the Cooperative launched a new product, lotus seed cereal milk, including more than 20 types of natural seeds, which is very popular with consumers, especially women.
Speaking to reporters, Deputy Director of Trieu Son Lotus Cooperative Le Van Hao said: Trieu Son Lotus Agricultural Cooperative was established in early September 2022 with 42 members. With favorable local conditions as a source of lotus materials, the Cooperative has planted, purchased and processed lotus products including: fresh lotus, dried lotus, lotus seed powder, lotus leaf powder, various types of tea; provided fertilizer and pesticide services; provided technical advice on lotus planting and care...
After 2 years of development, the products of the cooperative have been welcomed and ordered by the market and consumers inside and outside the province. Therefore, before, during and after the Lunar New Year 2025, the cooperative has received a number of large orders from clean food stores. “In addition to traditional sales channels, in recent times, the cooperative has promoted the introduction and promotion of products through social networks and e-commerce platforms.
Thanks to that, the number of orders increased by about 20%. In particular, the number of goods sold in the market in the last months of the year increased by about 30% compared to the rest of the year, in which the strongest increase was in guava tea and cereal lotus seed milk. To ensure the supply of quality goods to the market, the cooperative has invested in additional modern machinery and packaging equipment to speed up the production process, thereby striving to achieve the target of bringing 12,000 products to the market/year," said Mr. Hao.
Mr. Hao also added that the unit is currently completing the documents to submit to the competent authorities for evaluation, scoring and recognition of OCOP for the cooperative's products. Hopefully, when recognized, customers' trust in the above products will increase, thereby increasing the number of products of the cooperative sold to the market.
Pepper is one of the famous specialties of Quang Tri province, chosen by many people as a gift on every holiday and New Year. Understanding the market demand, Vinh Linh Pepper Production and Trading Cooperative has joined together to purchase more products from members to ensure the quantity of goods sold to customers.
The process from selecting raw materials, packaging goods and selling to the market is strictly implemented. It is known that the cooperative is currently trading pepper products, including 4 types: red pepper, black pepper, green pepper and white pepper. Acting Director of Vinh Linh Pepper Production and Trading Cooperative Nguyen Tan Minh said that when the demand of the year-end market for consumer products increases, the unit's products also increase in orders, especially before, during and after Tet.
“Regarding prices, the cooperative still maintains the normal selling price with black pepper at about 170,000 VND/kg; red pepper and white pepper at about 450,000 VND/kg; freeze-dried green pepper at about 600,000 VND/kg. The cooperative's products have been trusted by consumers across the country and abroad. It is expected that from now until Tet, we will sell about 20 tons of pepper to member households,” Mr. Minh informed.
In the whole Quang Tri province, there are about 320 cooperatives operating in many fields, of which 21 cooperatives participate in the production and supply of more than 25 products with OCOP certification. These are quality and reputable products that are well received by the market. To prepare for the Lunar New Year 2025, cooperatives in the province have planned to increase production and reserve goods to meet the high consumer demand during the holiday.
At the same time, participate in fairs, exhibitions and trade promotion events to promote and introduce your products to consumers; organize promotions and discounts to attract customers and increase sales during Tet.
Chairman of the Quang Tri Province Cooperative Union Cap Kim Thanh said: “We highly appreciate the preparations of cooperatives at the end of the year. Cooperatives have proactively planned production, stockpiled goods and implemented trade promotion activities to meet the increased consumer demand during Tet. In order to create a large and stable supply, in the coming time, the Provincial Cooperative Union will continue to coordinate with localities and specialized units to promote and encourage cooperatives to promote investment in modern machinery and equipment, apply science and technology, and digital transformation to improve product quality.
At the same time, organize trade promotion programs, connect supply and demand, promote products of cooperatives on digital platforms and at fairs and exhibitions inside and outside the province. From there, create good space for the development of the collective economic sector and cooperatives in 2025 and the following stages."
With careful product preparation from production and business cooperatives and active support from functional agencies, we believe that agricultural products and OCOP products of the province will meet the shopping needs of people during Tet.
Truc Phuong
Source: https://baoquangtri.vn/cac-hop-tac-xa-tich-cuc-cung-ung-hang-hoa-dip-cuoi-nam-190423.htm
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