Brighten up the festive season, join your idols to receive attractive jewelry promotions from PNJ

Jewelry - A meaningful gift for yourself at the end of the year

With economic challenges and natural disasters in recent years, consumers are increasingly cautious about spending. However, according to the ASEAN Consumer Sentiment Study (ACSS) 2024 report released by UOB Bank (Singapore) in November, Vietnamese consumers have the highest level of optimism about the country's economic prospects compared to consumers in the region. Therefore, shopping festivals throughout the year are always attractive to consumers, especially at the end of the year and on Black Friday.

In addition, Vietnamese consumers prioritize choosing the end of the year to make large-scale shopping trips because this is the season with many attractive promotions, the psychology of rewarding themselves and the need to buy for gifts (Kantar Vietnam Brand Footprint 2024 report). Among them, many consumers choose to buy jewelry because jewelry is the perfect combination of aesthetic value and long-term economic value.

Ms. Thanh Nga (32 years old, Hanoi) said: "Over the years, for me, Black Friday has always been the time with the best deals of the year. I often take advantage of this opportunity to look for valuable products such as jewelry to wear to year-end parties with colleagues."

For many other consumers, in addition to its beauty value, jewelry also has economic value. Ms. Mai Phuong (27 years old, Ho Chi Minh City) shared: "With the current difficult economic context, I think jewelry is a delicate and convenient investment for young people like me. When I buy a piece of jewelry, I not only use it for beauty but also to have more "savings" for myself or my children in the future."

Jewelry not only helps to beautify the appearance of women at year-end parties but also has long-term cumulative value.

"Hunt for attractive deals" with PNJ's year-end event series

Understanding the need for customers to beautify and enjoy the festive atmosphere at the end of the year, PNJ organized a series of events "Brighten up the festival, receive promotions with idols" taking place at 6 locations: Aeon Mall Binh Tan (November 20-21), GO! Buon Ma Thuot (November 23-24), Sora Gardens SC Binh Duong (November 29-30), Aeon Mall Hue (November 29-30), Aeon Mall Long Bien (November 29-30) and GO! Bac Lieu (November 30-December 1). Coming to the event, customers not only immersed themselves in a vibrant shopping space but also had the opportunity to interact directly with famous guests such as Pham Anh Duy, JSOL, Hai Dang Doo, Vu Thinh and Captain.

Not stopping there, the program also brings a series of interesting interactive activities, creating a colorful shopping and entertainment space. First of all, we must mention the interactive activity "Pretty hands try on rings" - an opportunity for customers to explore the collection of exquisite ring designs from PNJ, and receive a lucky gift of a shopping voucher worth 1,000,000 VND.

Another highlight not to be missed is the interactive game "Choose the right price", where participants will show off their judgment skills and get the chance to own PNJ jewelry. In addition, the lucky draw program is a lucky chance for customers to bring home valuable gifts such as loose diamonds and Mini Gold Tieu Loc Dai Phat.

The highlight of the event series is the unique shopping experience space from PNJ brands with a series of "huge" promotions such as Disney | PNJ, PNJ x Hello Kitty, PNJ Watch, STYLE by PNJ, MANCODE by PNJ. Here, attendees will have the opportunity to own jewelry products with discounts of up to 50%, enjoy promotions on silver jewelry for only 149,000 VND and gold jewelry for only 699,000 VND during golden hours,...

The program takes place from November 11 to December 1, 2024 at PNJ stores nationwide.

In addition, PNJ also offers countless promotional programs for customers shopping on the day exclusively for this year's Black Friday:

• Chance to own Tinker Bell Diamond Necklace when buying gold/platinum jewelry.
• Chance to own Inside out 2 Collection when purchasing high-end silver/alloy jewelry.
• Gift privilege of 01 LONGINES MINI DOLCEVITA watch for Top 6 customers with the highest total bill value by region.

Black Friday is not only an attractive shopping opportunity, but also an opportunity for us to reward ourselves for a long year of hard work and effort. Besides, PNJ believes that beauty is not a personal joy, but a sharing and spreading of happiness, beautifying the surrounding relationships, especially during the year-end holiday season.

Join PNJ to brighten up the festival, double the year-end joy with your loved ones with the opportunity to own gifts, attractive promotions and participate in events with your idols. See more information about the promotion program here.

Source: https://thanhnien.vn/thoi-trang-tre/bung-sac-mua-le-hoi-cung-than-tuong-don-uu-dai-trang-suc-hap-dan-tu-pnj-185241126103031647.htm