Dune: Sand Planet 2 , although a huge success worldwide, "ran out of steam" in the Vietnamese market - Photo: WARNER BROS
Overview of Vietnamese box office in recent days, Exhuma: The Ghost in the Shell reached the top 1 in daily revenue with only pre-booked tickets, Kung Fu Panda 4 and Dune 2 ranked second and third respectively.
Dune 2 only earned 31 billion after 2 weeks of release, a fairly small number compared to a "blockbuster" movie.
The highlight of Dune 2 is that the movie is extremely outstanding at IMAX theaters when almost all screenings are full of the best seats.
Observations show that IMAX systems only reserve positions on the sides or too close to the screen because viewing this format at these positions often does not give the audience a good experience.
The DreamWorks Animation Studio's Kung Fu Panda 4 was released on March 8 and quickly became a box office hit when it became the animated film with the highest number of pre-sold tickets in Vietnam's history (according to Box Office Vietnam).
Currently, Kung Fu Panda 4 still has an impressive total sales of 68.7 billion VND after the weekend.
DreamWorks' "golden goose" is criticized for its weak content but is still doing well worldwide - Photo: Dream Works
Exhuma, Korean horror film makes a strong comeback
However, the panda quickly "cooled down" after less than a week of release. Currently, the No. 1 position in daily revenue of Kung Fu Panda 4 was suddenly "dethroned" by the new horror film from Korea - Exhuma: Tomb Raider.
It is worth noting that the movie Exhuma: Tomb Raider has not yet officially premiered.
According to the release schedule, the film will officially premiere tomorrow, March 15. The film's current revenue on Box Office Vietnam is from early screenings and pre-booked tickets.
Top 5 box office revenue in Vietnam, Exhuma earned nearly 4 billion with only 1,721 screenings - Photo: Box Office Vietnam/Showbox
Specifically, according to data from Box Office Vietnam, in just two days, March 12 and 13, Exhuma: The Ghost Tomb Raider had nearly 100,000 pre-booked tickets.
Audiences commented on CGV Cinemas Vietnam's Facebook page that they wanted to go to the cinema early but the tickets were sold out, even the screenings during business hours were full.
This is quite a surprising sign when Korean films and horror films have achieved little success in the Vietnamese market recently.
Tomb Raider Movie Trailer
There are Korean blockbusters that invested tens of billions of dong like Alienoid 2 which only earned a mere 4.7 billion dong at the Vietnamese box office, or European and American horror films like Marita: Soul-Snatching Ghost, Night Swimming, Ghost Replaces Head... which also failed in revenue.
In its home country, Exhuma broke the Korean box office in February with 8 million tickets sold after just 18 days of release, becoming the highest-grossing horror film in Korean history.
The young and veteran cast (from left to right): Yoo Hae Jin, Lee Do Hyun, Kim Go Eun and Choi Min Sik are the highlights of the film - Photo: Showbox
Explaining the appeal of Exhuma, Korean film critics praised the methodical production process, beautiful camera angles, harmonious acting of the actors and the unique exploitation of old motifs. Meanwhile, Korean audiences are fascinated by the top actors such as Lee Do Hyun, Kim Go Eun, Yoo Hae Jin and Choi Min Sik.
All these factors make the film's word-of-mouth effect very strong, many Korean film fans in Vietnam have also been waiting for the film to arrive for a long time.
In addition to the above factors, it must also be mentioned that at that time, few world cinemas could compete with Exhuma , similar to the case of Mai in Vietnam.
Theater owners also expect Exhuma to become the highest-grossing Korean film in Vietnam, taking the throne from Suddenly Winning the Lottery with 150 billion VND.
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