BIDV and MetLife Group - two pillars for BIDV MetLife to break through

The combination of MetLife Group's expertise and global financial strength and BIDV's deep understanding of the domestic market is the pillar for BIDV MetLife to move towards new breakthroughs.

Resonating with the power of domestic knowledge and global experience In July 2013, in Washington DC, an important milestone was reached when the Joint Stock Commercial Bank for Investment and Development of Vietnam ( BIDV ) and MetLife Inc. signed a memorandum of understanding on cooperation to establish a Life Insurance Joint Venture Company in Vietnam. One year later, BIDV MetLife Life Insurance Company was established, a joint venture between MetLife LLC (a member of MetLife Group), BIDV and BIDV Insurance Corporation (BIC).

BIDV MetLife is a combination of global experience and local customer understanding.

With more than 150 years of development globally, MetLife is one of the largest insurance corporations in the United States. As a pioneer in providing smart financial solutions, optimal protection, savings and retirement, MetLife has accompanied more than 90 million customers in more than 40 countries and territories. The quality of MetLife's services and products has been recognized and affirmed through a series of awards. In February 2024, MetLife continued to be named in the "Top Most Admired Companies in the World" voted by Fortune. Meanwhile, in Vietnam , BIDV is a leading financial institution with a history of more than 60 years of operation. With a team of well-trained and experienced financial consultants, BIDV is trusted by millions of domestic and foreign customers. For many consecutive years, BIDV has been in the Top 2,000 largest companies in the world (Forbes), Top 300 Most Valuable Banking Brands in the world (Brand Finance), Top 10 largest enterprises in Vietnam (Vietnam Report). With the combination of two big names, BIDV MetLife is the resonance of global financial strength and a deep, wide distribution network in the domestic market. Creating momentum towards new breakthroughs Throughout its 10-year journey of operation in Vietnam, BIDV MetLife has marked its position as a leading provider of pioneering and modern insurance and financial solutions. Through a system of more than 1,000 BIDV transaction points nationwide, BIDV MetLife has accompanied and guided more than 70,000 customers, helping them have a health protection plan and build effective financial accumulation. In addition, BIDV MetLife has paid nearly VND 500 billion for insurance compensation and maturity payments, partly supporting and helping customers quickly stabilize their lives. According to statistics, in the first 6 months of 2024, BIDV MetLife paid a total of VND 50,362 billion for 8,637 cases. In addition to the synergy of two leading corporations, the sustainable development and impressive results that BIDV MetLife has achieved over the past decade also come from the principle of "putting customers at the center" in all activities.

BIDV MetLife team always puts customers at the center of all activities.

"From the very first days of business operations, BIDV MetLife has always put the interests of customers as the top priority. We are always proactive and pioneering in bringing customers the best products and services. This is the guiding principle that leads us to conquer the Vietnamese market and confidently move towards more breakthrough developments," said Ms. Elena Butarova - General Director of BIDV MetLife.

Ms. Elena Butarova - General Director of BIDV MetLife.

Ms. Elena also added: "2024 marks the 10th anniversary of BIDV MetLife's establishment and operation in Vietnam. I believe that with MetLife's strong financial potential, global experience, BIDV's understanding of customers and the principle of 'customer-centricity', BIDV MetLife will have stronger breakthroughs in the next journey, aiming to accompany and support more and more customers to build a solid health and financial protection plan so that everyone can have a life worth living".

Tien Thinh

Source: https://dantri.com.vn/kinh-doanh/bidv-va-tap-doan-metlife-hai-tru-cot-cho-bidv-metlife-but-pha-20240711104835115.htm