In the current context of fierce competition, according to Mr. Tran Hiep - Director of KOOPlanIT Vietnam, the online interactive social networking platform aura is a long-term strategic product, developed based on investing in technology solutions combined with STO technology - a fragmented investment technology on the auro platform.
Can you tell us why digital content is still a "delicious cake" for investors?
As you can see, digital content has always been a vibrant and constantly changing market both globally and in Vietnam. And it is easy to see that large and small platforms in this market are gradually "rejuvenating" users. We can see that there are currently many faces emerging thanks to digital content, or that user acceptance of trends is becoming popular. Therefore, we believe that this is still a very vibrant market and attractive enough to attract investors.
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| Mr. Tran Hiep - Director of KOOPlanIT Vietnam. |
In your opinion, what competitive advantages does aura have over other products on the market?
Aura is a product operated by the KOOPlanIT Vietnam team, under KDKOO - a large agency in Korea, specializing in providing Multimedia Entertainment services in the fields of Sports, eSports, games and entertainment programs, currently present in countries such as Korea, the US, China, and Europe.
At aura, we have a team of experienced staff in the fields of Game, eSport, product development engineering and the spirit of 100% product development based on internal resources, we hope to bring an interesting and attractive product to users.
Can you tell us about the development direction of aura in the near future?
In the near future, we will develop and operate aura to become an online interactive social networking platform with basic features such as online Livestream, social networking features such as sharing articles, sharing videos, sharing stories, etc. In the future, we hope to develop the product as a content megaverse and digital products based on STO investment trends, bringing maximum benefits to all users, not just Content Creators.
Is aura's business orientation towards users or content creators?
Our business orientation is to bring maximum benefits to users. With Content Creator, we focus on attractive policies, positive activities in honoring intellectual talent to attract Content Creator. With users, we focus on optimizing features that allow users to profit from all the content they create.
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What do you think are the challenges of running a social networking app like aura?
First is the technological factor, must always ensure transmission quality, bring the best experience to users.
Next is content. To create competitiveness, content exclusivity and copyright are always the top priorities of digital content businesses. This comes with quite a large cost. Therefore, this is quite a challenging issue for units like aura.
Finally, investing in human development is a strategic task and requires long-term investment to align with aura's development direction.
Thank you!
| Details: Home: https://landing.auratv.me/ Fanpage: https://www.facebook.com/auratv.me |
Source: https://congthuong.vn/livestream-xu-huong-hay-su-bung-no-cua-su-phat-trien-thuong-mai-352362.html
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