Tran Thanh's bad luck

After many days of leading, Tran Thanh's "The Four Guardians" can no longer hold the top position in the box office race. The project was unexpectedly surpassed by Thu Trang's "The Billionaire Kiss" due to a wave of criticism and the rival team's good promotional strategy.

Match progress Tet movie This year is getting more exciting than ever. After many days of leading and setting sales records, The Guardian Quartet seemingly unrivaled in the box office race.

However, the work was unexpectedly Billionaire Kiss Thu Trang surpassed, had to fall to second place on the rankings of Box Office Vietnam (independent box office monitor).

This is the result of an effective promotional campaign by Thu Trang's team. They knew how to take advantage of the opportunity when The Guardian Quartet is losing its appeal after many days of release, and facing a wave of strong criticism.

Thu Trang's golden opportunity

The Guardian Quartet is the fourth movie Tran Thanh sitting in the director's chair, is also the project that gathers the most famous people in the series of films shown during Lunar New Year 2025.

As expected, the work immediately led the box office race upon its release, setting a record of Vietnamese movies reached the 100 billion mark fastest in history and then quickly surpassed the 200 billion mark.

Unfortunately, the work faced a wave of heavy criticism, criticized for many factors including superficial content, flawed script, and uncreative directing style... Some people even said that watching Tran Thanh's film was a waste of time and demanded a refund of their ticket money.

Tran Thanh's Guardian Quartet faces a wave of criticism.

Tran Thanh's bad luck turned into Thu Trang's golden opportunity. Before the wave of criticism The Four Guardians, Many viewers were skeptical and decided not to put their faith in the project directed by Tran Thanh. Instead, they chose to buy tickets. Billionaire Kiss as a safe way to entertain.

Thu Trang and her crew are also having a massive promotional strategy to increase the popularity of the film. The cast is constantly going on cinetours (interacting with viewers directly at the theater) to create connections with the audience, while expanding the coverage of the film.

The “seeding” strategy was also applied well. Many articles and compliments on social networks created a positive word-of-mouth effect, contributing to boosting box office revenue and affirming the position of the film. Billionaire Kiss in this year's Tet movie race.

On TikTok, many viewers are also not afraid to post videos about the film. Viewers are interested in the crew's trick of intentionally creating multiple endings for the story, in order to "catch the trend" of blindly tearing the bag that is causing a fever.

Some viewers even declared that they would watch the movie many times to fully enjoy all the endings.

The crew's reasonable calculations helped the film make a spectacular breakthrough on the box office charts. On February 6, the number of screenings of Billionaire Kiss has doubled compared to the first day, from about 1,600 screenings to more than 3,700 screenings.

As a result, the film quickly turned the tables and took down The Guardian Quartet by Tran Thanh

The billion dollar kiss is taking advantage of the opportunity to increase sales.

Is the movie quality really good?

In the three Vietnamese films shown during Tet this year, Billionaire Kiss was the project that received the least attention when it was announced. Partly because this was Thu Trang's first film, partly because the main actors involved were not outstanding, lacking star appeal.

Billionaire Kiss shows Thu Trang’s remarkable efforts in her first time as a director. She invested in the script, actors, and setting… to create a well-crafted work, just enough to avoid being labeled a “disaster”.

Thu Trang also took on many other roles, including producing and playing an important role in the film.

However, the work still has many easily recognizable shortcomings. The script uses familiar motifs of Vietnamese films, incorporating many popular comedy pieces to make people laugh, inserting many simple twists, sometimes making the story become forced.

The crew also tried to create multiple endings for the film, releasing it in IMAX format - a high-end standard usually only applied to blockbusters. However, these elements were just for fun, serving promotional purposes and were not really effective.

Acting by Miss Vietnam Peace 2022 Doan Thien An or male faces Le Xuan Tien and Ma Ran Do are not outstanding, even somewhat overshadowed compared to comedians like Thu Trang, Tien Luat, Vo Tan Phat.

Thu Trang's films also have many limitations.

Initially when launched, Billionaire Kiss The film did not receive a very positive response. It was opposed by The Guardian Quartet knocked down the box office race with fewer screenings, fewer tickets sold, and less occupancy.

The work was constantly criticized for its bland script, some of the comedy scenes were a bit old and uncreative.

Therefore, the Billionaire Kiss The comeback is truly a big surprise in this year's Tet movie season. This change of direction not only makes the box office race more attractive but also contributes to affirming Thu Trang's position in the film industry.

This also shows that audience tastes are always changing. At the same time, the success or failure of each film depends not only on the name of the director and actors, but the promotional strategy of the crew also plays an important role.

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