Tra Que Vegetable Village (Quang Nam) is one of three villages in Vietnam, one of 130 villages in the world recognized by UN Tourism as 'The best tourist village in the world'.
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| Foreign tourists experience “being a farmer” at Tra Que vegetable village, Hoi An, Quang Nam province. (Source: Quang Nam Department of Culture, Sports and Tourism) |
On November 15, the announcement ceremony of the "Best Tourist Village 2024" award took place in Cartagena de Indias (Colombia), an award initiated by the United Nations Tourism Organization (UN Tourism).
At the announcement ceremony, UN Tourism officially recognized Tra Que vegetable village in Hoi An city, Quang Nam province as the “Best Tourist Village of 2024”. Tra Que vegetable village is also the only representative of Vietnam to win this award in 2024.
The UN Tourism “Best Tourism Village” award was launched to enhance the role of tourism in protecting rural villages, including landscapes, knowledge systems, biodiversity and culture, local activities including agriculture, forestry, livestock, fisheries and cuisine.
Villages selected to receive the award must have outstanding natural and cultural resources, and have innovative actions and commitments to tourism development in line with the United Nations Sustainable Development Goals (SDGs).
After evaluating more than 260 applications from 60 countries, UN Tourism recognized the rich and outstanding cultural and natural resources of Tra Que vegetable village (Quang Nam province), along with the village's commitments and actions in compliance with the three main pillars of sustainable tourism development.
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| Lush green rice fields in Tra Que vegetable village. (Source: Department of Culture, Sports and Tourism of Quang Nam) |
At the recommendation of the Award Jury, UN Tourism officially recognized Tra Que Vegetable Village as one of the Best Tourist Villages of UN Tourism. To date, UN Tourism has awarded awards to 130 villages worldwide, including 3 villages in Vietnam recognized in 2022, 2023, 2024, including: Thai Hai Village (Thai Nguyen), Tan Hoa Village (Quang Binh) and Tra Que Vegetable Village (Quang Nam).
Formed in the 16th century and located 3km northeast of Hoi An Ancient Town, Tra Que vegetable village has the unique characteristics of a river island near the sea, surrounded by Co Co River and Tra Que lagoon, providing a mild climate and fertile soil, creating favorable conditions for local people to create and develop the traditional organic vegetable growing profession.
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| Peaceful scenery in Tra Que village. (Source: Department of Culture, Sports and Tourism of Quang Nam) |
Currently, Tra Que village has 202 households participating in vegetable growing activities with 326 direct workers on an area of 18 hectares of cultivated land, bringing in a stable source of income. In April 2022, vegetable growing in Tra Que was recognized by the Ministry of Culture, Sports and Tourism and included in the list of National Intangible Cultural Heritage, belonging to the category of folk knowledge and traditional handicrafts.
In Tra Que village, historical relics such as Cham stone well, Tho Than Temple, Ngu Hanh Temple, Nguyen Van Dien's Tomb... or Cau Bong Worship Ceremony along with customs, practices, beliefs, and culinary culture are being preserved and promoted effectively, proving the village's long-standing development process.
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| Tourists enjoy growing vegetables with locals. (Source: Department of Culture, Sports and Tourism of Quang Nam) |
UN Tourism will award this certificate to Quang Nam province at the 2nd Annual Meeting of the UN Tourism Best Villages Network within the framework of the "International Conference on Rural Tourism" held in Quang Nam from December 7 to 12, 2024 with the participation and witness of Government Leaders, Deputy Secretary General of UN Tourism, Leaders of the Ministry of Culture, Sports and Tourism, Ministry of Agriculture and Rural Development, representatives of UN Tourism member countries, representatives of Villages belonging to the UN Tourism Best Villages Network and representatives of People's Committees of provinces and cities...
In recent times, Quang Nam province has always considered green tourism development as a sustainable development strategy, aiming to position the local tourism brand. Since 2019, Quang Nam has begun to issue a consistent message on green tourism development and then became the first locality in the country to issue a set of provincial green tourism criteria.
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| More and more tourists are coming to experience the peaceful life in Tra Que village. (Source: Quang Nam Department of Culture, Sports and Tourism) |
Over the past 5 years, Quang Nam has been making efforts to bring the provincial tourism industry in line with local and international green tourism standards. By the end of 2024, Quang Nam province had granted green tourism certificates to 32 units and businesses in the province.
The UN Tourism Best Tourist Village Award for Tra Que Vegetable Village, Quang Nam Province, Vietnam is a recognition of the efforts in preserving indigenous cultural values; traditional crafts; long-standing lifestyles; creativity and focus on developing sustainable, community-based tourism and services; demonstrating the kindness and hospitality of local people.
This prestigious award is an opportunity for Tra Que to firmly step out into the world and gradually become a bright spot of tourism in Quang Nam in particular and Vietnam in general.
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