The name Sam Son evokes a complex of natural and man-made values. The Creator's skillful hand arranged the love affair, the friendship of water waves, land, rocks and mountains... to create the captivating landscape of Sam Son. After thousands of years of "building dikes, reclaiming the sea", generations of Sam Son people have "shed sweat and tears" to establish villages and communes, enthusiastically working to have the life they have today. Promoting the potentials, advantages and achievements, the Party Committee, the government and the people of Sam Son unite, devoting all their heart - mind - strength to continue realizing the aspiration to develop a young city.
It can be imagined that Sam Son is like a charming young girl, full of vitality. Sam Son has beautiful natural landscapes, long, gently sloping white sand beaches, and immense sea reflecting the Truong Le range. The system of unique historical - cultural and spiritual relics such as Doc Cuoc Temple, Co Tien Temple, To Hien Thanh Temple, Trong Mai Islet, etc. are associated with folk festivals, traditions and stories imbued with spiritual and legendary colors... All have blended and interwoven together, "thanh" - "sac" appear together, radiating the charm and appeal of a branded coastal tourist city, with its own identity and many unique and outstanding tourism values. In the early 20th century, when the French built roads and the first modern constructions for resorts, Sam Son tourism was gradually exploited. Sam Son was likened by the French to a pearl of the sea, the most ideal resort destination in Indochina.
The prestige and pride of the land that bears the mark of historical echoes, sparkling with cultural quintessence and revolutionary tradition; the place honored to welcome Uncle Ho to visit, chosen by the Party and Uncle Ho as the first place for the people, cadres, soldiers and students from the South to gather in the North... becomes a solid support, an important internal resource to encourage and motivate the land and people of Sam Son to constantly strive and make efforts. At the same time, the historical and beautiful halo of the cultural origin is also the "mirror" for Sam Son tourism to seriously look at and be determined to innovate.
In Thanh Hoa's tourism development strategy, Sam Son has always been identified as a key tourist city, which needs to be prioritized for investment and development. Resolution No. 07-NQ/TU dated November 26, 2021 of the Provincial Party Standing Committee on "building and developing Sam Son to 2030, with a vision to 2045" identifies the goal of building Sam Son into a key national tourist city, an attractive and friendly destination for domestic and international tourists. The structure of economic sectors in production value: services account for 84.5%; industry and construction account for 14.3%; agriculture, forestry and fishery account for 1.2%. Average income per capita reaches over 200 million VND/year... Vision to 2045, Sam Son becomes a unique leading tourist, entertainment and recreation city in the country; Closely connected with Thanh Hoa city in terms of urban space, economic development space, tourism and services.
Following the orientation and direction of the Central and the province, in recent years, Sam Son City has strengthened the work of planning, urban management, and tourism management; infrastructure has been invested in a synchronous and modern direction; a number of new urban areas and many large projects have been completed and put into use, changing the urban appearance. Sam Son has been expanded in both administrative boundaries and development space; the urbanization rate is increasing... Sam Son City continues to effectively carry out the task of attracting investment, especially the "big guys" in the field of eco-tourism and resort business, along with the "wave" of investment of thousands of billions through large-scale projects and works, creating a great driving force for strong changes throughout the Thanh Hoa coastline in general. Promoting the preservation and promotion of cultural values associated with building the image of civilized, friendly and beautiful Sam Son people in the hearts of friends and tourists is identified as an important task, both urgent, regular, continuous and long-term of Sam Son City...
Many new tourism products have been put into operation, creating a great impression on tourists who come to visit and relax, such as: the sea square area, the Sam Son city festival landscape axis; the outdoor entertainment park complex - Sun World Sam Son Park; the walking street combined with souvenir shopping, refreshments, display and introduction of OCOP products... At Hoi port area, Quang Tien ward, the Memorial Area of compatriots, cadres, soldiers and students from the South who gathered in the North will not only add to the appearance and landscape of this place, but will also be an attractive destination for tourists, a "red address" to educate historical and revolutionary traditions, arousing the awareness and responsibility of the people to contribute.
From the hot sand dunes in the summer afternoons, the deserted winter days, next to the depressions with clear blue water all year round, still retaining the salty taste of the time when the sea had not yet been filled, up to now, the Party Committee, the government and the people of Sam Son City have made efforts to create new values, creating a strong transformation, especially in the tourism economy.
Halfway through the term of implementing the Resolution of the 17th City Party Congress, term 2020-2025, Sam Son City has achieved quite comprehensive results in all areas. The economy has grown quite well, the growth rate ranked second in the province, the production value (at current prices) is 1.6 times higher than in 2020; the average income per capita ranked third in the province. The economic structure has shifted in the right direction, the service sector has grown strongly in both scale and quality; industry and construction have developed quite well; agricultural, forestry and fishery production is basically stable. The city has completed the task of building a new rural area; the investment and business environment continues to improve, the provincial competitiveness index (DDCI) increased from 9th place in 2021 to 2nd place. The city continues to be the leading locality in terms of dynamism index and the role of the head with a score of 9.98 points...
Sam Son tourism continues to affirm its brand and position. The city's revenue and number of tourists have increased over the years. The total number of tourists in 3 years (2021-2023) is estimated at 15.8 million. The number of tourists in the city always accounts for 65 - 70% of the total number of visitors in the province; tourism revenue in 3 years is estimated at 32,365 billion VND, 1.6 times higher than the whole period of 2016-2020. In the first 9 months of 2024, the city welcomed 8.58 million visitors, an increase of 11.6% over the same period, reaching 100.9% of the plan; the number of tourist days reached 16.8 million days, an increase of 14.6% over the same period, reaching 102.1% of the plan; Tourism revenue reached 16,482 billion VND, up 19.7% over the same period, reaching 104.8% of the plan. Only counting the April 30 and May 1 holidays in 2024, Thanh Hoa is the leading locality in the country in terms of the number of tourists. Gradually overcoming the seasonality of sea tourism, in recent times, the city has been both the host and the organizer, coordinating the organization of consecutive events, spanning throughout the months of the year. Through cultural and artistic programs and sports and tourism activities to introduce to the people, domestic and foreign tourists about the positive changes, strong transformations in the urban appearance and quality of Sam Son tourism services with unique tourism products.
It can be said that, whether past, present or future, Sam Son is always a special land. A narrow coastal strip, the city has the smallest area in the country but is deeply steeped in history and culture; is the "locomotive" of Thanh tourism; is in the top of impressive sightseeing and resort destinations, once recognized as one of the top 5 tourist areas in Vietnam (2017). And the sea forever embraces, protects, gives wings to dreams, and nurtures the desire to fly high and reach far of the land and people of Sam Son.
Thinking about the "festival city" reminds me of the enthusiastic and responsible sharing of the Chairman of Sam Son City People's Committee Le Van Tu at the opening ceremony of the 2024 Sea Tourism Festival and the inauguration of the Sea Square, the Sam Son City festival landscape axis: Promoting the potential and outstanding advantages, the Party Committee, the government and the people of the city always determine and are determined to strive to build Sam Son into a civilized and modern sea tourism city, a safe, attractive and friendly destination for domestic and foreign tourists. To successfully achieve that goal, in addition to the attention of the Central Government and the province, Sam Son City has been determined to focus on exploiting and promoting the advantages bestowed by nature, attracting domestic and foreign investors to form new entertainment areas and tourist areas of international stature. Focus on building a civilized urban lifestyle, civilized tourism; Forming a polite, friendly, hospitable style of behavior, creating a comfortable mentality as well as satisfaction for tourists coming to Sam Son. Determined to build Sam Son into a key national tourist city, contributing to the successful implementation of the goal of making Thanh Hoa a new growth pole in the North of the country.
Rosemary
Source: https://baothanhhoa.vn/tuong-lai-nbsp-cua-thanh-pho-bien-228372.htm
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