Coffee exports grow strongly
These days are really "hot" for the coffee market. In early June 2023, the price of green coffee beans in the Central Highlands market exceeded 61,000 VND/kg. This is the highest increase of this item since 2011. The export turnover of Gia Lai province in the past 6 months reached 420 million USD, of which coffee has accounted for a large market share with an export output of 165,000 tons/338 million USD, up 1.85% in volume, up 2.42% in value.
Gia Lai's coffee export turnover increased
With favorable soil and climate conditions in many localities of Gia Lai, there are advantages for growing coffee trees. Currently, the coffee area of this province is approximately 100,000 hectares. Over the past years, coffee has been one of Gia Lai's main export products. In 2022, Gia Lai's coffee export turnover reached over 490 million USD, accounting for nearly 71% of the total export turnover of agricultural products of the province. And 2023 is forecast to be a year of record coffee export value when coffee prices on the world market show no signs of cooling down.
Currently, there are 5 large enterprises in Gia Lai participating in coffee processing and exporting, contributing to the strength of this province in the Central Highlands region in the coffee industry. One of the strong enterprises, leading in Gia Lai province in coffee export, headquartered in Gia Lai is Vinh Hiep Company Limited. This is an enterprise that exports to the EU market under the EVFTA Agreement.
Passion fruit is also a high-value agricultural export product of Gia Lai.
Recently, Gia Lai coffee products were selected by the World Intellectual Property Organization (WIPO) to participate in the pilot project "Building a brand and marketing strategy for manufacturers of products bearing Vietnamese geographical indications". This is an opportunity for Gia Lai coffee products to have more favorable conditions to make steady and strong progress in the world market.
Recovering after the pandemic
According to information from the Department of Industry and Trade of Gia Lai, the trade situation in the first 6 months of the year has shown many positive signs. From the beginning of January 2023, goods are abundant to meet people's consumption needs. This is also the last month of the lunar year, so businesses and supermarkets have plans to stock up on goods to serve the Lunar New Year of Quy Mao 2023. The value of goods reached about 10,800 billion VND, an increase of 15.7% over the previous year.
In the first quarter of 2023, Gia Lai's export turnover increased compared to the same period last year, due to increased global consumer demand during the winter holidays, especially New Year's Day in some markets such as the EU and the US. Since February 2023, China has lifted its zero Covid policy, stimulating consumer demand to increase again. Many agricultural products such as bananas, passion fruit, durian, bird's nest, and sweet potatoes are officially exported, creating favorable conditions and helping businesses increase export volume.
In addition, since the beginning of the year, Gia Lai province has also had many activities in the process of investment promotion, inviting investors to Gia Lai. Accordingly, many enterprises have been interested in, promoting, and implementing projects related to livestock farming, agricultural processing, etc. Currently, enterprises from Japan are also interested in many fields that are calling for investment in Gia Lai.
Tea tree, a valuable product in Gia Lai
In the booming trend of e-commerce activities, Gia Lai is of course not out of the picture. Activities in this field have developed positively. Sales channels such as websites; social networks such as Facebook, Zalo, Messenger; applications, software; online ordering services, home delivery, online payment... have been deployed and applied strongly. In addition, the Department of Industry and Trade of Gia Lai also supports the construction of websites, software, e-commerce applications for businesses, cooperatives, and production and business establishments in the province in 2023.
In addition, the Department of Industry and Trade of Gia Lai has also deployed a plan to implement the Project on innovation in agricultural product consumption and business methods; organized a training conference to improve capacity on applying information technology in trade promotion; implemented the project on developing the domestic market associated with the campaign for Vietnamese people to prioritize using Vietnamese goods in 2024.
Gia Lai Department of Industry and Trade is also continuing to coordinate with the Department of Industry and Trade of Ho Chi Minh City, Hanoi and Da Nang to promote the exchange of market information, search for sources of goods with guaranteed quality, agricultural products, specialties that meet food safety standards, OCOP products, typical rural industrial products to supply the market. Many quality products from localities of Gia Lai have participated in booths displaying typical products within the framework of regional conferences held in Lam Dong, Da Nang, etc.
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