The era of "brand" music

The live show "Like a wandering wind" celebrating 25 years of composing by musician Duc Tri, taking place on October 1 in Hanoi, and the live show "A vast loneliness" marking 30 years of musical activity by musician Do Bao, scheduled to take place on November 11 in Ho Chi Minh City and November 25 in Hanoi, are two of the live shows that attract audiences.

Brand identity

It is not difficult to predict the musical color in the upcoming live shows when each person's personal mark has become a recognizable brand with music lovers. Musician Do Bao marked his 30-year career with the live concert "Do Bao & Friends - Alone and Vast" in Ho Chi Minh City (November 11) and in Hanoi (November 25), with guests including Thanh Lam, Ha Tran, Tan Minh, Ngoc Anh, Tung Duong, Ho Quynh Huong, Uyen Linh, Trung Quan, Hoang Dung, Lan Nha, Gigi Huong Giang.

Musician Do Bao confided: "Each person's life is a separate journey and no matter where that journey begins, our love and human identity always exist amidst the immense beauty of life and human emotions". Linh Nguyen, director of musician Do Bao's music night, said: "The program will not only be a gathering place for those who love Do Bao's music but also a symbolic space for each audience to keep for themselves the most beautiful emotions on the journey deep into the inner world amidst the vastness of memories".

The live show "Like a wandering wind" by musician Duc Tri marks a new milestone with a change in his own style. "Like a wandering wind" features two veteran singers, Phuong Thanh and My Tam, along with new favorite faces: Lan Nha, Nguyen Ha, Trung Quan...

Introduction to the music program of musician Duc Tri. (Photo provided by the character)

Meanwhile, Trung Quan's first solo live show celebrating 15 years of singing is expected to welcome more than 10,000 spectators at Military Zone 7 Stadium (HCMC) on October 28 and in Hanoi on November 10. Hoang Thuy Linh's "Vietnamese" live show, imbued with national identity, is expected to take place on the occasion of Mid-Autumn Festival (September 29) at Phu Tho Stadium (HCMC).

If Trung Quan's live show ensures quality appeal when the music is performed by musician Duc Tri and guests: Ha Tran, Uyen Linh, Thuy Chi and a secret singer, Hoang Thuy Linh's live show creates curiosity when the two albums "HOANG" and "LINK" with many hits over the years will be recreated in a musical space aimed at honoring national identity.

Worth the money

While singer Hoang Thuy Linh's "Vietnamese" is causing controversy due to her live singing ability, Trung Quan's "Live concert 1589" (Trung Quan Idol) is selling out. In the first 24 hours of its release, Trung Quan's "Live concert 1589" sold more than 3,000 tickets. After 48 hours, this number increased to more than 6,000 tickets for both Ho Chi Minh City (2,000) and Hanoi (4,000). Up to now, Trung Quan's show has almost sold out.

For young audiences, Trung Quan's live shows have quite reasonable ticket prices, ranging from 800,000 VND to 3 million VND. In contrast, musician Duc Tri's live show "Like a wandering wind" has ticket prices ranging from 1 million to 6.8 million VND. Musician Do Bao's live show ticket prices range from 1.2 million to 6.2 million VND - although quite expensive, for many audiences it is "worth the money". The common point of these live shows is that they are worth watching because of the trademark voices of the singers participating in the performance. This shows that Vietnamese showbiz is returning to the right rhythm that it should have, which is to prioritize quality.

Content of Vu Cat Tuong's music program introduction. (Photo provided by the character)

Ignoring the noise about Hoang Thuy Linh's statements or live singing ability, experts believe that "Vietnamese" could be a remarkable performance. Contemporary folk music is always a genre that can easily bore many audiences, especially young audiences, if not skillfully staged, and Hoang Thuy Linh has invested heavily in this area.

According to insiders, the days of "any kind of live show will always lose money" or the audience only likes to watch "for free", selling tickets will definitely "lose"... as artists used to lament are over. Today's audiences do not spare money for optimal experiences. Artists will "kill" themselves if they cannot meet the public's demands. The Vietnamese music market is being filtered very harshly, so the dream of a golden age of Vietnamese music is probably not far away.

Source: https://nld.com.vn/van-nghe/thoi-cua-ca-nhac-thuong-hieu-20230926222412658.htm