Changing the way tourism is marketed

My Son changes the marketing approach in promoting tourism. Photo: VL

Bring "goods" to find partners

In early August, for the first time, the My Son Cultural Heritage Management Board (Duy Phu commune, Duy Xuyen) organized a working group to Da Nang to meet and work with 10 tourism businesses located in the city to discuss ways to cooperate in bringing tourists back.

Mr. Nguyen Cong Khiet - Director of My Son Cultural Heritage Management Board said that this is the first time the Board of Directors directly contacted and connected with partners to inform and introduce new products and services of My Son, especially promotions, after-sales, rewards, etc.

At the same time, listen to recommendations and suggestions on service quality, proposals and wishes of businesses so that My Son can improve its products and services in the spirit of win-win, both sides win.

Destination promotion and introduction are indispensable activities in tourism promotion. The tourism industry, some businesses and localities regularly carry out promotional activities at home and abroad through fairs and tourism events. However, bringing products to "knock on the door" of each travel business like My Son does is rarely done by any unit.

Very few businesses and tourists know that Tra Nhieu village (Duy Xuyen) has a basket boat service to explore the water coconut forest. Photo: VL

Mr. Le Tan Thanh Tung - Director of Vitraco Tourism Company (Da Nang) acknowledged that this not only demonstrates a willingness to learn but also brings confidence to businesses in the process of connecting and cooperating long-term. After the meeting, Vitraco committed to building a program to explore My Son called "Heritage Journey".

Accordingly, every Wednesday and Saturday, the company will organize tours to My Son and the Cham - Sa Huynh Museum (Duy Xuyen) as a way to recognize the company's cooperation with My Son.

Quang Nam is considered to have diverse tourism potential from landscapes, craft villages, relics, cuisine, folk performing arts... but few businesses and tourists know about it.

In the recent workshop on tourism development linkage between Hoi An - Dien Ban - Duy Xuyen at the Triem Tay garden eco-tourism area (Dien Ban), Mr. Nguyen Ngoc Bich - a tourism expert from the Swiss Sustainable Tourism Development Project in Vietnam (STUSD) humorously said: "I feel like Quang Nam is hiding something from me because Triem Tay is so beautiful, but this is the first time I know, even though I have been to Quang Nam many times."

Diversify destination marketing

Mr. Bich said that the reason why tourism in some localities of Quang Nam has not been able to "take off" is the limitation in promotion and innovation. Therefore, it is necessary to strengthen the introduction and marketing of destinations, because no matter how good and excellent the product is, if it is not promoted and marketed properly, customers and businesses will find it difficult to know and feel it.

In recent years, more and more new tourist attractions have appeared in Quang Nam, but few tourists and travel agencies know about them, even those with outstanding value and convenient transportation.

Changing and diversifying tourism promotion and marketing methods contributes to spreading destination brands more effectively. Photo: VL

Studies show that about 65% of tourists learn about their destination through online marketing, digital technology and word of mouth.

For travel businesses, bringing tourists to a tourist destination, especially new destinations, in addition to the quality of attractive and unique products and services, also depends on a number of related factors such as price support policies, traffic infrastructure, connectivity, tourism environment, etc.

On this basis, businesses will calculate and choose to build a reasonable tour program in an effective direction, especially in the current competitive situation of many tourist destinations inside and outside the province. Therefore, meeting directly with businesses of destination owners will help solve arising problems easily and conveniently.

Mr. Van Ba ​​Son - Deputy Director of the Department of Culture, Sports and Tourism said that marketing or tourism marketing has many different ways and forms of organization.

However, for a long time, localities and destination owners have mostly followed the traditional way of attending tourism promotion fairs, where buyers and sellers meet.

Recently, promotion activities have been expanded to combine online based on digital platforms and social networks. Direct meetings and sharing information about destinations like My Son has done are considered quite good and effective when only selecting a few potential businesses with high connectivity capabilities instead of mass meetings like normal meetings.

This helps the two sides to frankly discuss related issues such as policies, cooperation mechanisms, support, etc. in a spirit of comfort, friendliness and mutual trust.

“The Department strongly supports localities, businesses, and destinations to proactively innovate in promoting and introducing tourism products and services in many ways, but in general, it is necessary to connect many other localities and destinations so that the promotion is more comprehensive, revealing the value of the products of those destinations, especially helping “less famous” destinations share resources in promoting and marketing destinations effectively,” said Mr. Son.

Source: https://baoquangnam.vn/thay-doi-cach-tiep-thi-du-lich-3140061.html