On January 18, BSA Center coordinated with Vietnam Non-Timber Products Exchange Program (NTFP-EP) to organize "VIETNAM MARKETING SUMMIT 2025 - Trade Promotion Program - OCOP Product Market - Local Specialties".
VIETNAM MARKETING SUMMIT 2025 is organized to promote the connection between production units, distributors and consumers through the display and trading of OCOP products (One Commune One Product Program), especially outstanding local specialties of localities and regions across the country.
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| Local specialty OCOP products of many ethnic groups in the Central Highlands are present for the first time at VIETNAM MARKETING SUMMIT 2025 |
The Non-Timber Forest Products Exchange Program (NTFP-EP) Vietnam was established by the Southern Institute of Ecology and the Asian Non-Timber Forest Products Exchange Program. NTFP-EP Vietnam promotes sustainable forest use and management; biodiversity conservation through capacity building of forest-dependent communities and community-based NTFP enterprises. The program is currently implementing the project “AFOCO-CLMV-NTFP-EP Asia on improving local livelihoods and market linkages”.
Mr. Le Viet Binh, Deputy Chief of Office of the Ministry of Agriculture and Rural Development, in charge of the South, said that the producers and traders of regional specialties and OCOP products are often small, medium and micro-sized business households from rural and mountainous areas. More than anyone else, they need connections to expand distribution channels to reach consumers, so that the products are known to many customers and promote trade.
According to Mr. Binh, OCOP products have been gradually affirming their value and quality in the market, being prioritized by consumers, and the value of rural agricultural products from all over the country has been enhanced. OCOP products have not only become closer to domestic consumers but also reached out to the international market. However, the commercialization of OCOP products is facing difficulties, the absolute value of OCOP products in Vietnamese agricultural products still accounts for a very small proportion, so it is necessary to have solutions to encourage, promote and consume OCOP products for the people.
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| VIETNAM MARKETING SUMMIT 2025, an opportunity for local OCOP products to exchange trade and consume products |
“Therefore, the VIETNAM MARKETING SUMMIT 2025 program to meet, connect, buy and sell, and promote trade of OCOP products - Local specialty market" in Ho Chi Minh City also has practical activities, exchanges between sellers and buyers with unique products, imbued with the ethnic identity... The program aims to promote the connection between production units, distributors, and consumers through the display and trading of OCOP products, especially outstanding local specialty products of regions across the country", said Mr. Binh.
A series of outstanding products come from the provinces of the Central Highlands and highlands such as Quang Ninh with Ba Che Golden Flower Tea, Kompucha Golden Flower Tea, Purple Ba Kích Wine, mai bamboo shoots; Gia Lai with K'Bang steel-coated rice, Elephant Forest honey, Wild Tea, Dak Giang wine, lingzhi mushrooms, Kon Pne Healthy Ginseng, K'Bang dried bamboo shoots; Kon Tum with bamboo shoots, wild coconut, herbs, dong leaves for wrapping cakes, Choi Moi wine and Bana handicraft and brocade products; Dak Lak: Bo Hon dishwashing liquid, Moc Tam shampoo and bath balm, ...; Lam Dong with Po Kao forest honey, organic coffee, betel leaf vegetables, ui seeds...
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| Local OCOP products reach consumers at VIETNAM MARKETING SUMMIT 2025 |
Most of the community products come from Binh Thuan: activated carbon products such as air filter bags, toothpaste, Song Phan forest honey, Bang Vre dried bamboo shoots; many products come from traditional craft villages, handicrafts such as weaving, handbags... brocade, baskets, baskets, crossbows, winnowing baskets, Chapi instruments from Ninh Thuan.
According to the organizers, the program will help improve the community's capacity in marketing as well as identify available support sources suitable for community businesses through meetings with government organizations; non-governmental organizations that are supporting the community. Industry experts share new trends, government support policies for the OCOP program, as well as solutions to help OCOP products enhance brand value. Identify consumer trends in 2025 and how to promote multi-channel trade in the new situation. At the same time, the program connects buying and selling with trade sessions to create conditions for manufacturers and distributors to meet directly, seek cooperation opportunities and sign contracts.
“The program cannot lack booths displaying famous specialties of each region, giving consumers the opportunity to enjoy and purchase typical, high-quality products for Tet 2025,” said a representative of the organizing committee.
"The program will create trading opportunities between community businesses producing OCOP products and potential partners. At the same time, the program promotes trade for local specialty products, helping to increase value and competitiveness in domestic and foreign markets; strengthen connections between manufacturers, distributors, and consumers, thereby opening up opportunities for sustainable cooperation," said Mr. Binh.
Source: https://thoibaonganhang.vn/xuc-tien-thuong-mai-cho-cac-san-pham-ocop-159968.html
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