In recent years, many young Vietnamese people have expressed their love for the Ao Dai. Not only women, but men have also gradually normalized wearing designs associated with traditional culture during Tet holidays.
Today, men's ao dai has been modernized to suit the aesthetics of Gen Z (those born between 1997 and 2012). This has partly made Vietnamese youth more interested in ao dai.
Sharing with Dan Tri reporter, designer Duc Long said: "I was inspired by the band Blackpink. When watching the MV How you like that, I saw the members wearing modernized hanbok. That created an attraction for young people. From there, I thought about creating designs suitable for Gen Z" (Photo: Maison LONG).
"Young people today really like to wear traditional clothes. Korea has hanbok, Japan has kimono, Vietnam has ao dai. Many young people combine contemporary costumes, making ao dai more practical. The price of ao dai today is also diverse.
In the past, only big designers made ao dai. In recent years, many young brands have joined the game, creating designs that suit young people's tastes. Wearing ao dai only on your wedding day is an old idea. Now, many events even announce that the dress code is ao dai," stylist Thinh Chocolate expressed his opinion (Photo: Khanran).
According to Thinh Chocolate, the traditional ao dai shape is still welcomed alongside the innovation trend. In particular, oversized ao dai is applied by many brands. Comfort is always a priority for men.
The main materials for men's ao dai for Lunar New Year 2024 are silk, linen, taffeta, brocade, and silk. In addition, some patterns with strong cultural identity such as checkered scarves or familiar patterns such as stripes are also applied to suit the youth trend (Photo: AIN).
Based on the theme of the Year of the Dragon, many brands also focus on dragon motifs exploited by manual techniques such as embroidery or embellishment. In addition to prominent colors such as red and yellow, today's youth also welcome black-toned ao dai because of its high applicability.
For many people, this color tone is often not suitable to wear on the first days of the new year. However, young people have become more open-minded and mix black ao dai in their own way to express their personality (Photo: Maison LONG).
In case you want to own a long dress that fits your body, male customers can order it according to their own measurements. Normally, the price of a tailor-made design is about 20% higher than the price of a ready-made product according to size.
Designer Duc Long said: "Currently, I see many people tend to buy ao dai not only to wear for Tet, they also want to keep it to wear for a long time on normal occasions. From there, the demand for tailor-made clothes has increased" (Photo: Maison LONG).
In addition to designs with standing collars, round-neck ao dai is also a worthy choice for men this Tet holiday. This item can be mixed and matched in many different styles, from personality to elegance.
The founder of 2AM Studio said that he used tweed and linen to create a new look. The advantage of this material is that it does not wrinkle when the wearer sits down or moves a lot (Photo: 2AM Studio).
This year, short Ao Dai has also received much attention from men. They can easily combine it with dress pants to create a luxurious look on the first day of the year (Photo: Unknown Cliché).
Thinh Chocolate advises men to pay attention to choosing the right size of ao dai to flatter their figure. Even if they choose an oversized ao dai, men should still pay attention to this factor. In addition to well-fitting trousers, khakis or denim, young people can try wearing wide-leg designs to enhance their personality.
If you only wear neutral-toned ao dai, men should try combining it with brightly colored sneakers or long necklaces and sunglasses to create a highlight (Photo: AIN).
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