Within the framework of the 2024 National Brand Announcement Ceremony, BRG Group was honored for the third consecutive time to receive the title of "Vietnam National Brand" for two brands: Golf Course Investment & Management (BRG Golf) and Hotel Investment & Management (BRG Hotels), recognizing the continuous efforts of a leading multi-industry private economic and service group in Vietnam in bringing international standard products and services to customers in Vietnam, on the journey of more than 30 years of formation, development and integration.
Prime Minister Pham Minh Chinh and Minister of Industry and Trade Nguyen Hong Dien presented the Vietnam National Brand 2024 logo to a representative of BRG Group.
BRG Golf brand is a pioneer in developing golf and golf tourism in Vietnam by constantly innovating and promoting Vietnam as the Best Golf Destination on the Planet to the community of lovers of the 600-year-old elite sport around the world.
Currently, BRG Golf is operating and managing a system of 9 world-class golf courses in 6 complexes including Kings Island Golf Resort (Hanoi), Ruby Tree Golf Resort (Hai Phong), Legend Hill Country Club (Hanoi), Legend Danang Golf Resort (Da Nang), Legend Valley Country Club (Ha Nam) and Golden Sands Golf Resort (Thua Thien Hue) attracting hundreds of thousands of visitors each year.
The infrastructure at golf courses, from the electrical system, water supply and drainage system, irrigation system... all have the participation of foreign experts and are supervised from the first days of operation to ensure the highest standards in the world.
At the same time, all services on golf courses are operated and managed by PGA experts from many countries around the world such as England, Canada, Australia..., all with the goal of bringing all golfers the best golfing experiences.
Golden Sands Golf Resort, which just opened in September in Thua Thien Hue, promises to offer the most challenging golf experience in Vietnam.
BRG Group's Hotel Investment & Management brand (BRG Hotels) is responsible for developing high-class resort hotel services, bringing impressive product experiences and international quality standards, even exceeding expectations for high-end and super-luxury tourists.
“Sincerity and Dedication” is one of the core values that helps BRG Hotels maintain its leading position in the hotel industry in Vietnam. Every customer will truly feel the sincerity, dedication and professionalism in every service, even the smallest details because everything is standardized at the highest level with the goal of putting customers at the center.
With the combination and support between the international standard hotel system managed by the most prestigious names in the world such as Marriott, Hilton, Four Seasons and IHG and hotels across the country operated by BRG Hotels, BRG Hotels is always committed to providing reliable and hospitable hotel and resort services combined with the cultural beauty of the locality where the hotels are located.
The world's leading resort complex Sheraton Grand Danang Resort affirmed its position and service standards when successfully serving the Gala Dinner within the framework of the APEC 2017 Conference.
The Vietnam National Brand Program was approved by the Prime Minister in 2003 and assigned to the Ministry of Industry and Trade as the standing agency, responsible for coordinating with ministries and branches to implement it, with the aim of building and promoting the image of Vietnam as a country with quality goods and services, creating prestige and enhancing the competitiveness of Vietnamese enterprises in the domestic and international markets.
Participating in the National Brand Program is a process for businesses to comprehensively evaluate their activities, production and business results and brand building strategies through the Program's criteria system; thereby encouraging businesses to share and pursue the core values of the Program, which are Quality - Innovation, Creativity - Pioneering capacity.
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