Take advantage of social media to promote tourism

An Giang is a land with many unique cultural values, a place where the cultural beauty of the Kinh, Cham, Hoa, and Khmer ethnic groups intersect. An Giang has rich tourism potential, with many unique festivals: Ba Chua Xu Festival on Sam Mountain, Bay Nui bull racing... This place also has impressive natural landscapes created by immense rice fields, green Tra Su cajuput forest, fresh and cool Cam mountain... These are attractive destinations that attract tourists if they are optimally exploited in terms of communication and promotion.

In the era of strong digital technology development, many social networking platforms have developed with a huge number of users, such as: Facebook, TikTok, Instagram, YouTube... This is considered a means of spreading information and images quickly and effectively. According to the Digital 2024 report of We Are Social & Meltwater, by 2024, Vietnam will have more than 78 million social networking users, accounting for about 79% of the population. In particular, the age group from 18 to 34 often searches, shares and consults tourism content through social networks. This creates a favorable tourism promotion market, completely free or low cost.

Social networks are considered a means of spreading information and images quickly and effectively.

Unlike traditional advertising, social networks allow direct interaction between content creators and followers. This allows localities, tourism businesses and content creators to better understand the tastes and needs of different audiences, thereby improving services and communication strategies. Just a short video about the flood season in An Giang or a photo of beautiful scenery on Cam Mountain, shared properly, can reach hundreds of thousands, even millions of people in a short time. Factors such as aesthetics, unique perspectives, vivid sounds, etc. can create a "viral" effect, attracting attention.

Tourists today tend to plan their own tours and experiences, instead of booking a package tour. Therefore, information shared by real users on social networks is a necessary source of information. When destinations in An Giang are introduced by people who have actually experienced them, their reliability and appeal will increase significantly. Identifying the strengthening of tourism promotion and advertising activities as an effective "catalyst" to attract tourists to An Giang.

To develop tourism, in addition to investing and upgrading tourist areas and spots in the area, the Provincial People's Committee has directed all levels and sectors to focus on implementing well the work of information, propaganda, promotion, and development of tourism on media such as: Newspapers, radio, electronic information portals, social networks. In the era of digital technology explosion, social networks have become a powerful tool in promoting images and attracting tourists. Grasping this trend, An Giang province has proactively deployed many creative communication activities to introduce the beauty of nature, culture and people to the community.

In particular, the construction and operation of the smart tourism information portal and the smart tourism application "Checkin An Giang" on mobile devices contribute to introducing the potentials, tourism products, and attractive destinations of An Giang to tourists near and far.

To proactively keep up with the development trend, the provincial tourism industry has taken the right steps in promoting tourism on social networks. Provincial functional units have launched a tourism promotion campaign on TikTok to introduce the natural beauty, culture and local cuisine to a large number of users, especially young people. Content creators on the TikTok platform have visited and filmed promotional videos at famous destinations, such as Tra Su Melaleuca Forest, Cam Mountain, Ta Pa Lake, Chau Phong Cham Village, Chau Doc Floating Village... The TikTok channel @checkinangiang was also built to post tourism promotion content. The activities have contributed to promoting digital tourism, keeping up with modern media trends, spreading the image of An Giang land and people to tourists across the country.

In the context of digital technology, taking advantage of social networks to promote images is a smart strategy. The combination of traditional and modern elements, between indigenous culture and digital technology is essential, creating favorable conditions for An Giang tourism to reach the young generation - the group of people who tend to "travel by inspiration" through social networks. Short videos, vivid and authentic images of each destination in An Giang will bring a vivid perspective on the land, people, natural landscapes and unique culture, contributing to spreading the beauty of An Giang to the domestic and international community.

MY LINH

Source: https://baoangiang.com.vn/tan-dung-the-manh-mang-xa-hoi-quang-ba-du-lich-a418923.html