SHB is the Bank with the strongest brand strength index growth in 2023

According to a recently published study by Brand Finance, SHB's brand strength index (BSI) reached 65 points, an increase of 16 points compared to 2022, becoming the banking brand with the strongest BSI growth in Vietnam in 2023.

In addition to the BSI index, SHB's brand value also increased by 31% compared to 2022 and increased by 117% compared to 2021, helping SHB increase its rank in the "Top 100 Most Valuable Brands in Vietnam 2023" ranking.

According to SHB's leadership representative, the strong increase in SHB's brand value partly reflects the bank's continuous efforts in ensuring safe and sustainable business operations, continuously innovating products and services to best meet the increasing needs of customers and partners, as well as actively implementing activities towards the community and society.

Mr. Dinh Ngoc Dung - Deputy Director in charge of Corporate Banking Division representing SHB received the award.

In business operations, as of the second quarter of 2023, SHB's financial indicators, business efficiency and risk management are always among the top banks in the system.

SHB's pre-tax profit in the first 6 months of 2023 reached VND 6,073 billion, up 5.13% over the same period in 2022. SHB's total assets reached VND 585 trillion, up 6.21% over the beginning of the year. SHB's mobilization from market I achieved good growth with an increase rate of 13.7% over the beginning of the year, reaching VND 462 trillion, outstanding credit balance reached VND 418 trillion.

Recently, the State Securities Commission issued a document confirming the results of SHB's issuance of more than 552 million shares to pay dividends in 2022. Thereby, SHB's charter capital has increased to nearly VND 36,194 billion, firmly holding the position of TOP 4 private commercial banks in terms of charter capital.

With sustainable development in parallel with a comprehensive and strong transformation strategy, SHB is increasingly affirming its brand stature in the domestic financial market and reaching out to the regional level.

With a strong technology platform and financial potential, SHB is implementing many digital transformation and information technology modernization projects, contributing to creating motivation to optimize operational processes and enhance customer experience, increasing efficiency in service development and modern retail banking strategy.

With its continuous efforts, SHB has been continuously appreciated by prestigious regional and global financial organizations and institutions, and honored in many major award categories. Specifically, The Asian Banking and Finance Magazine honored SHB in 3 categories: Bank with the best social impact finance initiative in Vietnam 2023, Strategic Partnership of the Year and Bank with solutions for women of the year.

SHB's strong increase in brand value reflects the bank's continuous efforts in ensuring safe and sustainable business operations.

Global Finance Magazine awarded SHB the “Bank with the best sustainable financing activities 2023” award. FinanceAsia Magazine honored SHB as “Bank with the best ESG impact in Vietnam”… along with many other prestigious awards.

In addition, SHB is also a bright spot in developing talent in the Vietnamese banking industry when it continuously improves its senior personnel by appointing many local personnel as well as attracting highly experienced leaders and experts from domestic and international organizations. SHB is proud to have been honored by HR Asia magazine as “The Best Workplace in Asia” for many consecutive years.

2023 marks 30 years of SHB accompanying and developing with the country. The entire SHB system is transforming strongly and comprehensively, with the drastic goal of realizing the strategic orientation for 2022-2027, in which SHB will soon become the most effective bank, the most favorite digital bank and become the leading retail bank in the region.

SHB's representative leader said: " SHB's impressive growth rate in brand value is reflected in the Bank's strong and comprehensive transformation on a solid foundation of finance, information technology and human resources. This is also an important factor for SHB in enhancing customer experience on the journey to realize the mission of "The most effective bank, the most favorite digital bank ".

Bao Anh

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