Launching the first World Elite premium card in Vietnam

VietNamNetVietNamNet30/10/2023


Not only does it offer worthy privileges, the classy card also represents the aspiration to create achievements of the High Net Worth group (individuals with high net worth), thereby inspiring the next generation.

North Star Design - The "Lighthouse" of the Sky

With the orientation of “Dedicated to understanding customers”, the design of the MSB Mastercard World Elite credit card is inspired by the image of the Big Dipper. Thanks to its ability to accurately navigate, for thousands of years, this star has been a navigation tool for sailors and travelers. The saying “Knowing the Big Dipper, traveling the world” has been passed down by word of mouth as an emphasis on the role of the Big Dipper, becoming a compass for those with the ambition to explore to trust and follow.

MSB understands that the success of high-end customers is a source of inspiration for colleagues, families and many generations to move forward, thereby creating other great values ​​for society. “The card expresses our admiration for the achievements of customers. Hopefully, the card will accompany customers through many important milestones, in all prosperity, on all peaks”, Ms. Nguyen Thi My Hanh - General Director of MSB Retail Banking shared.

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MSB is the first Vietnamese bank to issue the premium credit card Mastercard World Elite (Source: MSB)

Crafted from metal ingots combined with a stylized 6-pointed star image in 2 colors black - gold, the premium credit card MSB Mastercard World Elite brings a sense of luxury and sophistication. Among the black cards in the same segment, MSB's card creates a difference by not only evoking the sense of success of the upper class but also honoring the image of a leader shining through many ups and downs of training.

The role of “trusted companion” is shown through the prominent MSB logo on the corner of the card and the embossed design, representing a solid support to shine with customers on the journey to conquer new heights.

“Upper class privilege - Elite leads the way”

Understanding that behind every success is a memorable journey that opens up opportunities and potentials, MSB Mastercard World Elite credit card brings cardholders and their loved ones different values ​​through worthy privileges.

Accordingly, customers receive a refund of up to 36 million VND/year, equivalent to 10% for travel experiences, services, high-class cuisine at 5-star hotels, and shopping for gifts for family and partners with high-end fashion brands worldwide.

The card also accompanies you on business trips & travel with the privilege of 100% international transaction fee waiver, unlimited service at more than 1200 business lounges worldwide throughout the card's life, along with 10 lounge visits/year for accompanying people, ensuring every customer's journey is complete.

In particular, accompanying each cardholder is a Priority Customer Relationship Manager selected from MSB's elite advisory team, acting as a senior financial assistant who is always ready to assist.

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Mastercard World Elite premium credit card and high-class customers unleash achievements (Source: MSB)

“Mastercard is proud to partner with MSB to launch the first World Elite card in Vietnam to meet the growing needs of the affluent customer segment,” said Winnie Wong, Mastercard Country Manager for Vietnam, Cambodia and Laos. “Both organizations have worked closely to combine MSB’s local customer insights with Mastercard’s global partners to create benefits and offers that deliver a luxurious and exclusive experience to our affluent customers, while ensuring safe and easy transactions, no matter where they are. In addition, cardholders can also access exclusive offers and customized benefits for shopping, travel, dining and entertainment on the Mastercard Priceless Specials platform.”

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Premium Black Card Privileges Built on the Inspiration of Journeys to Create Miracles

The privileges of the MSB Mastercard World Elite credit card are built on the journeys of creating miracles, such as Collombo discovering America in 1492 or Howard Schultz - CEO of Starbucks going to Italy at the age of 29, discovering coffee culture, then creating a beverage empire worth up to 78 billion USD. This became the inspiration for MSB to launch the high-end Mastercard World Elite credit card with the meaning of companionship. The card is not only a simple financial tool, but also plays the role of a trusted advisor to the cardholder, adding strong motivation on the journey to unleash achievements.

MSB representative emphasized that MSB Mastercard World Elite credit card marks a new turning point in the journey of understanding high-end customers, thereby motivating MSB to continue building worthy services.

Bich Dao



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