In the first month of 2024, credit institutions in Ha Tinh flexibly implemented many promotional programs to increase mobilized capital, creating resources to serve lending to the economy.
In the first days of the new year, Agribank Ha Tinh II Branch focused on attracting idle money from residents by implementing the "Welcome Spring Giap Thin" savings program with a structure of 802 prizes, total value of nearly 1.2 billion VND.
Customers come to deposit savings at Agribank Ha Tinh II Branch.
According to Mr. Tran Sy Thu - Deputy Director of Agribank Ha Tinh II Branch: The "Welcome Spring Giap Thin" savings program aims to diversify and increase the attractiveness of capital mobilization products, enhance the branch's competitiveness in the market. At the same time, increase benefits for depositing customers to strengthen the connection between customers and Agribank Ha Tinh II Branch; maintain stable existing customers, attract new customers, potential customers to deposit money and use other services at the branch. The unit expects to collect 1,500 billion VND in savings deposits from people.
Ms. Tran Thi Thuy (Tran Phu Ward, Ha Tinh City) shared: “At the beginning of the new year, I joined the savings at Agribank Ha Tinh II Branch. By depositing only 8 million VND, I will have the chance to win a Toyota Veloz Cross car worth 638 million VND (special prize) or a Toyota Wigo car worth 360 million VND (first prize)”.
Agribank Ha Tinh Branch is also implementing 2 savings and prize programs at the same time. Specifically: from December 20, 2023 to April 20, 2024, the branch is "running" the program "Tet An Khang - Welcome a luxury car" with more than 3,900 prizes worth a total of 18.14 billion VND. When depositing savings at Agribank Ha Tinh Branch, customers have the opportunity to win the special prize of a Mercedes - BenzGLC 300 worth 2.8 billion VND or the first prize of a savings book worth 1 billion VND.
Agribank Ha Tinh Branch is implementing the "Tet An Khang - Welcome a Luxury Car" savings program with more than 3,900 prizes.
In addition to the program from the above system, from December 25, 2023 to February 29, 2024, Agribank Ha Tinh Branch also "launched" the savings program "Send now, receive gifts immediately" with a structure of many practical and useful gifts. These are considered "attractive forces" for the branch to increase mobilized capital in the beginning of the new year.
According to the representative of Agribank Ha Tinh Branch, in 2023, the total mobilized capital of the branch reached 21,640 billion, an increase of 13.2% compared to 2022. Implementing capital mobilization in 2024, the unit synchronously and effectively implemented many solutions, in which the highlight is the savings and prize programs to attract idle money from the population. Thereby, creating more resources for the branch to lend to serve agricultural and rural development in the area.
At BIDV Ha Tinh Branch, capital development is also being promoted with many solutions. In addition to attracting customers to transact at the counter, BIDV is promoting digital transformation, attracting customers to deposit online with preferential interest rates compared to direct deposits.
Ms. Le Thi Tuyet - Head of Financial Planning Department, BIDV Ha Tinh Branch said: "The branch is designing a savings program with many valuable and attractive prizes. In 2023, the total mobilized capital of the branch will reach over 7,500 billion VND. The branch is striving to soon complete the capital growth plan in 2024 to reach over 10% compared to the end of 2023".
In 2024, BIDV Ha Tinh Branch aims to increase capital mobilization growth by over 10% compared to the end of 2023.
Right at the beginning of the new year, joint stock commercial banks in the area such as: Bac A Bank, HD Bank, OCB, Techcombank... also made efforts to develop mobilized capital.
Ms. Pham Thi Minh Thai - Head of Customer Service - Treasury, Bac A Bank Ha Tinh Branch said: "With the implementation of a variety of special capital mobilization packages such as: "Savings for the elderly" (for customers aged 50 and over), "Savings for home builders" (for female customers), "Savings for armed forces", "Online deposits"... with interest rates added up to 0.2%/year compared to the normal interest rate, it is attracting many customer segments. In addition, when customers come to save at Bac A Bank, they will receive many attractive gifts at the beginning of the new year.
Currently, although the capital mobilization interest rate is stable and has not increased, because the real estate, stock, gold markets... have not really recovered positively, the branch is still receiving a large number of customers coming to deposit savings. By the beginning of January 2024, the branch's mobilized capital is estimated to reach over VND 3,800 billion, creating more resources to accompany economic development investment projects of organizations and individuals in 2024.
By early January 2024, the mobilized capital of Bac A Bank Ha Tinh Branch is estimated to reach over 3,800 billion VND.
In general, Ha Tinh's economy is entering the recovery phase after the COVID-19 pandemic. Currently, many key projects are being urgently implemented in the area. In that context, Ha Tinh's banking sector is resolutely promoting capital mobilization, creating investment resources for lending to the economy, making an important contribution to the socio-economic development of the province.
Thao Hien
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