MB launches 'Be The Sky' card exclusively for Son Tung M-TP fans

As a leading bank in digital transformation and innovation, MB always surprises the market by continuously launching card products that are closely related to the needs and lifestyles of young people. Recently, MB "caused a stir" when launching the unique product Be The Sky - the result of the cooperation between this bank, Son Tung M-TP and the international card organization JCB.

Mr. Vu Thanh Trung - Member of Executive Board - Director of Digital Banking

Designed exclusively for Son Tung M-TP's "Sky" fan community, the Be The Sky card is not only a financial product, but also a combination of music and technology elements, connecting fans with their idols.

Be The Sky is part of the “MB Hi Collection” - a line of cards that is creating a “fever” in the market with a variety of designs, helping to personalize the user experience and express one's own style.

MB Hi Collection card enhances customer information security, avoiding personal information disclosure, in line with the criteria of "security" and "safety" that are highly valued by the Gen Z consumer generation. In particular, MB Hi Collection card also integrates a pair of ATM and credit card features in one chip, convenient for users.

Owning Be The Sky - the first bank card in Vietnam that integrates a fandom membership card, MB customers have the opportunity to receive creative gifts, as well as enjoy many exclusive offers at events related to Son Tung M-TP. The product includes both the non-physical Skycloud card and 3 physical card versions: Daybreak, Starlight and Apeiron. Each type has its own design style and meaning.

Son Tung M-TP at Be The Sky press conference

Sharing at the press conference, Son Tung M-TP said: “Tung always wants to give the best things to the best people. And thank you very much to MB and JCB for being the bridge that helps Tung make his wishes come true with the project called “Be The Sky””.

MB representative affirmed that Be The Sky is the key product in the bank's development plan in 2024: "This is not only a step forward in MB's expansion strategy but also contributes an important part in achieving the goal of serving 30 million customers before the 30th anniversary of its establishment in 2024".

Mr. Yoshiki Kaneko - President of JCB Global Executive Board

Accompanying MB in this important project is JCB card organization - an international payment brand from Japan. JCB representative expressed: "Cooperating with MB and singer Son Tung M-TP in the Be The Sky project is an opportunity to expand JCB's influence in Vietnam. With a focus on partners and customers, JCB will bring innovative and attractive financial products to the young generation of customers".

In 2024, MB marks an important milestone when celebrating 30 years of establishment and development. MB also started this memorable year with a strategic decision to cooperate with singer Son Tung M-TP to launch a special product line, opening a new chapter full of promise and creativity.

As one of the leading financial groups, MB has built a reputation for quality and service with Vietnamese consumers. Applying advanced technologies such as big data, artificial intelligence (AI) and deep learning; MB Bank has recorded significant achievements in transforming and improving digital banking services. The focus on innovation and product personalization has helped MB achieve impressive growth in revenue and profit, attracting a large number of customers, especially generation Z.

Hong Nhung

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