Ms. Mai Thao, living in Melbourne, said that many Vietnamese forums in Australia have been in an uproar over the past two days over the country's largest low-cost airline making vulgar comments about the Vietnamese currency.
"Many people called for a boycott because they were so upset because money is the face of the country, it cannot be used as a joke or mockery. We have sent many complaints to the Australian Human Rights Council, and continued to send complaints to the company because it was wrong but apologized perfunctorily. Yesterday, the company apologized by responding in comments on the fanpage very briefly; today the company apologized on the website but it was just for show," Ms. Thao shared her opinion.
Jetstar removed the accent mark in the word "dong" to turn it into a vulgar slang word "dong" to mock Vietnamese currency. At the same time, they used the exchange rate difference between the two currencies to mock.
Earlier on Wednesday, the Australian low-cost airline, which has a joint venture in Vietnam, mocked the Vietnamese currency in a post on its Facebook page: "Sorry but Vietnamese currency is called 'dong' which sounds funny." ("Dong" in English slang has a vulgar connotation).
Not only that, in the comments section, the company wrote: "One million dong is 65 dollars and basically I have 65 dollars which means I am a millionaire."
After fierce criticism from the online community in both Vietnam and Australia, Jetstar deleted the post but the screenshots quickly went viral. Those screenshots were repeated by customers in the airline’s old promotional posts and thousands of people clicked angrily on Jetstar’s fanpage, forcing the airline to send an apology. However, the airline’s response of trying to erase all traces and only giving a vague apology was considered by many to be inadequate for the serious problem Jetstar caused.
So, later, the company officially spoke out on its website: "We admit that a Facebook post on Wednesday regarding Vietnam's currency was inappropriate and should never have been posted, which is why it was quickly deleted.
Immediately after the post was removed, we apologized on Facebook and would like to sincerely apologize again for any offense caused.
We will review our processes to ensure a similar error does not occur," Jetstar's apology posted on its website today failed to appease public opinion.
Australian Airlines Apology
On her personal page, Dr. Nguyen Phuong Mai said that Jetstar had violated Australia's anti-racism law, as well as the social media laws set forth by the company itself. In addition, the company's apology did not give a reason why this was a violation, did not confirm the damage caused by the violation; did not mention solutions to punish and prevent similar violations in the future...
According to Dr. Nguyen Phuong Mai, customers have the right to boycott, but in a society governed by law, the official path through the law also makes the matter officially recognized and handled more properly. For that reason, Dr. Mai advises customers to send a complaint to the Australian Human Rights Council and Jetstar.
Jetstar low-cost airline belongs to Jetstar Group (Australia), which was a joint venture with Vietnam Airlines to establish Jetstar Pacific Airlines. However, in June 2020, Jetstar officially transferred its capital contribution at Jetstar Pacific Airlines to major shareholder Vietnam Airlines to officially withdraw from the Vietnamese market due to losses.
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