On January 10, Vietnam Television's advertising service page announced advertising prices for the program Meeting at the end of the year , also known as Tao Quan .
According to this price list, the Tao Quan 2024 program will air at around 8:00 p.m. on February 9, 2024 with 4 advertising prices: 10 seconds, 15 seconds, 20 seconds and 30 seconds.
Advertising price of the program "Tao Quan 2024".
To have their products appear in this famous program, brands will have to spend: 327.7 million VND, 387.3 million VND, 484.1 million VND and the highest is 645.5 million VND for TVCs with corresponding duration. This price does not include VAT.
It can be said that this is a "huge" advertising price for VTV programs. However, due to the "hotness" of the Tao Quan program and its special nature (only produced once a year), the advertising price of Tao Quan is always among the highest.
The program "Tao Quan" always has "huge" advertising prices.
Previously, for many reasons, the public was skeptical about whether Tao Quan 2024 would continue to air or not. However, along with the announcement of advertising prices, VTV also posted information confirming that this program will continue to air on New Year's Eve 2024.
The production crew of Tao Quan 2024 confirmed that the artists have been practicing to record in time to meet the production schedule. In addition, Meritorious Artist Chi Trung also posted on his personal page a picture of him and artists: Tu Long, Van Dung, Quang Thang in Tao Quan costumes with the caption: "Apple season falls in the garden".
Meritorious Artist Chi Trung shares pictures of "apple season".
In 2003, the program "Meeting at the end of the year" with the sketch "Tao Quan" was introduced to the audience. This sketch gathered famous artists on the stage with the content of reviewing the prominent issues of culture, society, current events... of the country in the past year.
After 20 years on air, Tao Quan has become a special program, occupying the entire time of Gap nhau cuoi nam . With innovation and creativity combined with humorous scenes, the program has gradually become a spiritual dish that many Vietnamese people look forward to on New Year's Eve.
An Nguyen
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