Hung Ha: Bringing OCOP products far and wide

Implementing the One Commune One Product (OCOP) program, Hung Ha district focuses on developing products with characteristics, advantages, and brands of each locality, creating conditions to enhance value, increase sales for entities, and expand the consumption market. To continue to enhance the brand of OCOP products, the district strengthens promotion and trade promotion to promote OCOP products further.

On the occasion of Lunar New Year, Ngoan Tran Chung cake facility wrapped nearly 15,000 Chung cakes to serve customers.

In early 2024, Chi Hoa Commune Agricultural Service Cooperative was delighted when the Bac Thom 7 rice product was recognized by the Hung Ha District People's Committee as a 3-star OCOP product. This is a favorable condition for the Cooperative to continue to improve its product brand to meet market demands.

Mr. Mai Xuan Dinh, Director of the Cooperative, shared: The Cooperative has planned more than 60 hectares of rice cultivation in the fields of 3 villages: Van Dai, Vi Giang, Sanh with over 300 participating households. The Cooperative has invested in rice dryers, milling machines, vacuum machines... worth more than 200 million VND to carry out the product branding process. In the spring crop of 2024, the Cooperative harvested more than 360 tons of fresh rice, of which it has linked up with companies to consume 180 tons of products for the people. Currently, the Cooperative has connected with e-commerce platforms to consume products for the people, gradually conquering customers inside and outside the province.

Located in the rice production planning area to implement the development of local OCOP products, Ms. Nguyen Thi Toan, Van Dai village has promoted the application of science and technology in production to improve product quality, meeting the set criteria. She shared: We are very happy that Chi Hoa rice products are recognized as 3-star OCOP products. To have clear, soft, fragrant, firm and large rice grains, in the process of caring for rice, we must pay attention to providing nutrition, preventing and controlling pests and diseases. Therefore, I have used organic fertilizers and pesticides according to the recommendations of specialized agencies and absolutely do not use herbicides. In the spring crop of 2024, with more than 1 hectare of rice fields, my family harvested nearly 3 tons of rice; with the cooperative purchasing our products, we are confident in our production.

For generations, making banh chung has become a "father-to-son" profession in Le Street, Khanh My Village, Phuc Khanh Commune. Inheriting the love for green banh chung, Ms. Tran Thi Ngoan was determined to build her own brand for her hometown's product. After a long time of nurturing, in 2014 she officially started making it. From the experience passed down from her family and learning from Thai Nguyen and Ha Giang provinces, she created a product with her own unique flavor. Thanks to that, in January 2024, Ngoan Tran's green banh chung was recognized by Hung Ha district as a 3-star OCOP product.

Ms. Ngoan said: To wrap a delicious banh chung requires many elaborate steps. Dong leaves must be fresh, green, and the leaf stalks must be intact; rice must be soaked and cleaned; beans must be cooked and then shaped; meat must be sliced horizontally, marinated with spices... In addition, the wrapper needs to know how to combine and mix ingredients to create a harmonious and balanced cake. At the same time, I also gradually built barcodes and created websites to introduce products to put products on e-commerce platforms. With strict standards set for myself, after 10 years from the idea to implementation, my facility now supplies tens of thousands of products to the market each year.

According to the plan to implement the OCOP program in the period of 2022 - 2025, Hung Ha district strives to have 30 products meeting OCOP standards, of which 10 products are recognized as 4 stars, 5 products are recognized as 5 stars. Therefore, the issuance of a support mechanism for communes and towns when developing products of 100 million VND/product and rewarding subjects and localities with products recognized as OCOP is expected to become a lever to encourage and stimulate demand for production development to increase the quantity, quality, variety and value of products, contributing to maintaining and developing traditional products of the homeland to new heights.

Mr. Nguyen Minh Hieu, Vice Chairman of the District People's Committee, said: Up to now, the whole district has 24 products recognized as OCOP products. To promote the development of OCOP products in the district, we focus on directing localities to promote the application of information technology and digital transformation to build profiles and manage OCOP product data, digitize the process of receiving profiles, scoring, and classifying products; build a traceability system according to the value chain, aiming to connect the OCOP program database system; develop e-commerce for OCOP products through e-commerce platforms, online sales channels, direct interactive sales, especially small-scale products and local specialties.

With efforts to improve product quality, diversify designs, and increase promotion, OCOP entities in Hung Ha are having more opportunities to bring their products further, thereby contributing to meeting consumer needs.