Up 1 rank, Vietnam's National Brand value ranks 32nd in the world

The opening ceremony of the Vietnam National Brand Week and Forum 2025 took place on the morning of April 16 in Hanoi. (Photo: Duc Duy/Vietnam+)

According to Brand Finance, in 2024, the value of Vietnam's National Brand will be valued at 507 billion USD, ranked 32nd in the world, up 1 place compared to 2023.

The above information was given by Deputy Minister Nguyen Sinh Nhat Tan at the opening ceremony of the Vietnam National Brand Week and Forum 2025 organized by the Ministry of Industry and Trade, which took place this morning (April 16) in Hanoi.

Speaking at the ceremony, Deputy Minister Nguyen Sinh Nhat Tan said that the National Brand is an intangible asset with strategic value, reflecting the overall competitiveness and position of a country in the integration process. In recent years, with the leadership of the Party, the management of the Government and the support of enterprises, the Vietnam National Brand has made impressive progress.

According to him, innovation is the key to improving productivity and quality, while creating sustainable differentiation in a fiercely competitive global environment. In the context of strong technological development, widespread digital economy, and the trend of green-clean-smart consumption, Vietnamese enterprises need to proactively adapt and pioneer innovation.

“With the attention of the Party and State, the synchronous participation of all levels and sectors, and the efforts of enterprises, the Vietnam National Brand will continue to develop strongly, making practical contributions to the cause of industrialization and modernization of the country,” said Deputy Minister Nguyen Sinh Nhat Tan.

The Vietnam National Brand Program, approved by the Government in 2003 and assigned to the Ministry of Industry and Trade to preside over implementation, is a unique, long-term and specific trade promotion program at the national level.

With core values: Quality - Innovation - Pioneering capacity, the Program has contributed to supporting businesses in building strong brands, enhancing the reputation of Vietnamese goods and services in the international market.

In particular, in the context of transforming the growth model based on science-technology and innovation, the role of national brands becomes even more urgent. This year's forum with the theme "Vietnam's National Brand - Breakthrough from Innovation and Creativity" continues to affirm strategic thinking and long-term vision in building national brands in the new era./.

According to vietnamplus.vn

Source: https://huengaynay.vn/kinh-te/tang-1-bac-gia-tri-thuong-hieu-quoc-gia-viet-nam-xep-hang-32-the-gioi-152640.html