Marketing is attracting the attention of many young people studying science. However, many of them wonder about the job opportunities of this industry, whether Marketing is selling or not.
Marketing is being trained in many schools. (Illustration photo)
Understanding Marketing
To know if Marketing is a sales job, we first need to understand what Marketing is and the origin of this industry.
When commodity production was born and developed, exchange also developed. In the process of exchange, there were two main conflicts, which were the conflict between the seller and the buyer and between the sellers themselves.
To survive and develop, businesses have come up with many solutions to boost sales such as allowing customers to return products, respecting customers, understanding customers' wishes to meet them, and having gift policies that follow their needs.
At present, many experts believe that Marketing is the process of creating values from customers and close relationships with customers with the aim of gaining benefits for businesses and organizations from the values that have been created.
Since then, the concept of Marketing as the image of a salesperson carrying products to sell, promote images, and market products no longer exists. Instead, Marketing includes all activities directed towards customers to satisfy their needs and desires.
The ultimate goal of the Marketing industry is to build and develop brands, creating a bridge to strengthen the connection between businesses and customers.
Marketing job opportunities
There are currently many educational institutions recruiting students for the Marketing major. With this major, students will be systematically and scientifically trained with basic knowledge of marketing such as: Market research; building and developing customer relationships; designing product distribution programs; organizing product distribution; product pricing; brand promotion; event organization.
With the knowledge learned at school, Marketing students after graduation can work at private companies, state-owned enterprises or multinational corporations, international brands or trademarks.
Some job positions that Marketing students can take on: Market research specialist, customer care, advertising, public relations, brand development and management; Research officer for marketing strategy planning, marketing planning organization management, customer relations activities organization; Teaching and research on business administration and marketing.
If you are passionate about Marketing, candidates can refer to the admission information of some schools such as: University of Commerce, National Economics University, University of Economics and Business Administration (Thai Nguyen University), University of Economics (Da Nang University), University of Finance - Marketing, Can Tho University.
Anh Anh (Synthesis)
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