Hat Ngoc Troi Rice was honored as "Vietnam National Brand in 2024"

This is the 5th consecutive time that Loc Troi Group Corporation (code LTG - UPCoM floor) has been honored as a National Brand.

This is the 5th consecutive time that Loc Troi Group Corporation (code LTG - UPCoM floor) has been honored as a National Brand.

On November 4, at the Ceremony to announce the products achieving the "Vietnam National Brand 2024", the brand of Grain Rice continued to be honored as a National Brand. This is the 5th consecutive time that Loc Troi's products have been honored in the most prestigious brand evaluation program of the Vietnamese Government.

The "Vietnam National Brand" program is a unique, long-term trade promotion program approved and directed by the Prime Minister, with the goal of building and developing the National Brand through product brands, contributing to improving national competitiveness, raising the position of Vietnamese brands and promoting foreign trade development. The program honors leading national product brands and enterprises, thereby promoting the national image, national brands, increasing the pride and attractiveness of the country and Vietnamese people to the world market.

Mr. Huynh Van Thon received the Vietnam National Brand 2024 logo

The selection of the "Vietnam National Brand 2024" enterprise was evaluated and appraised by leaders of ministries, branches, and central agencies in the National Brand Council very closely according to the selection process and strict criteria of the Organizing Committee. In 2024, surpassing many enterprises and products from many different industries, the excellent product Gao Hat Ngoc Troi is one of many products that achieved the Vietnam National Brand and was honored in the program.

The award is a testament to the efforts of Loc Troi Group in general and Gao Hat Ngoc Troi in particular in pursuing the core values that the country is aiming for in the current integration period, which are "Quality - Innovation, creativity - Pioneering capacity". This achievement continues to strongly affirm the commitment of a Vietnamese brand that always takes product quality as the top criterion for competition, creating the reputation of Loc Troi Group brand in domestic and foreign markets.

Loc Troi representative said: “This recognition is the result of more than three decades of continuous efforts to improve quality, innovate technology and create sustainable values for Vietnam's agricultural sector. This title is not only a source of pride but also a driving force for Loc Troi to continue to reach out, affirming the Vietnamese brand in the international market and Loc Troi is committed to continuing to innovate and develop sustainably, creating new values, enhancing the national image and bringing many practical benefits to the community, customers and partners”.

Grain of Heaven Rice is honored once again

It is known that Hat Ngoc Troi Rice is a domestic rice brand of Loc Troi Group. This product is produced according to a scientific farming process and strictly manages the process from seeds to rice grains. Therefore, each grain of Loc Troi rice always meets market standards and consumer needs across the country.

Among them, two outstanding products are Hat Ngoc Troi Thien Vuong Rice and Hat Ngoc Troi Tien Nu Rice, which are recognized as 5-star OCOP. Notably, Hat Ngoc Troi Thien Vuong Rice won the First Prize in the fragrant rice segment at the 5th Mainland Rice Trade Conference in 2018 (Loc Troi 28 Rice Variety), and the First Prize in the 2021 Delicious Vietnamese Brand Rice Contest.

About Loc Troi Group, formerly An Giang Plant Protection Joint Stock Company, was established in 1993. The Group operates mainly in the field of producing plant protection chemicals, seeds and Vietnamese food.

In particular, Loc Troi Group is providing products, services and solutions for agricultural cultivation throughout the country and Cambodia, with a focus on the Mekong Delta. In addition, Loc Troi is closely linked with the provinces of An Giang, Kien Giang, Dong Thap, Long An, Bac Lieu, Soc Trang, and Ca Mau to organize many rice and sticky rice material areas to supply the domestic consumer market and export to more than 40 markets around the world.

Source: https://baodautu.vn/gao-hat-ngoc-troi-duoc-vinh-danh-thuong-hieu-quoc-gia-viet-nam-nam-2024-d229263.html