Money automatically "makes" money: CASA attraction solution

Techcombank said that in early 2024, the bank launched a product called "Auto earning". After only 1 year, it has recorded more than 2.2 million customers registering for the feature, an average of 11,000 customers registering per day. The balance of customers registering for "automatic earning" reached more than 67,400 billion VND, contributing 33% to the growth of non-term deposits of individual customers. Including the balance of this product, Techcombank's CASA ratio reached about 41%, one of the banks with the highest ratios in the banking system. The growth of CASA has helped this bank maintain its position as a bank with low capital costs, despite the upward trend in term deposit interest rates over the past year.

Banks are constantly launching many products to attract people's deposits in their payment accounts.

Techcombank's success has opened up a new direction for banks to implement. For example, in February 2025, VIB also launched the "Super Yield" account. Accordingly, customers activate this feature on the MyVIB application, choosing a standard balance threshold (VND 10 million or VND 100 million). The amount exceeding the threshold will be automatically transferred to the "Super Yield" account and enjoy an interest rate of up to 4.3%/year. The yield level increases gradually according to the number of days the customer maintains the balance in the account. If the customer keeps money in the account from 1 to 7 days, the applicable interest rate is 2.5%/year. When the number of days of holding money increases from 8 to 14 days, the interest rate is increased to 2.8%/year.

Not out of the race, LPBank also launched the "Profit Prosperity" feature. Accordingly, users will easily participate in this feature with a minimum balance to activate the profit threshold of only 5 million VND, suitable for the spending needs of the majority of customers from the middle class and above. At a level of 5 million VND or less, customers will enjoy the normal current interest rate. The amount exceeding the threshold of 5 million VND or more will be automatically transferred to the Profit Prosperity compartment and will be applied a preferential interest rate of up to 4.3%/year (according to LPBank's policy in each period).

A bank representative said that Sinh Loi Loc Phat brings a profit rate more than 40 times higher than regular payment accounts, an extremely attractive profit figure in the current low interest rate context. This helps customers make the most of idle capital, creating significant passive income without having to spend time and effort on management.

Not only that, the daily and flexible profit feature allows customers to actively withdraw money for spending and payment. This is a very convenient point when interest is paid daily, customers not only see their money earning profit every day, but can also easily use this interest for spending. Everything is automatic, simple and transparent.

Mr. Dang Cong Hoan - Deputy General Director and Director of LPBank Retail Banking said: "With Sinh Loi Loc Phat, customers can clearly feel the ability to "save small amounts into big ones" from small amounts of money in their payment accounts, while also creating a habit of accumulating and managing finances proactively and intelligently".

According to experts, the race to deploy automatic profit generation features is increasingly fierce. Banks are showing fierce competition in gaining market share of cheap capital to improve profit margins when the net interest income ratio (NIM) is getting thinner.

It can be seen that currently, the features of the above products do not have many differences among banks. However, each bank will have different implementation methods, such as marketing methods, standard balance regulations, target customer groups, etc. With the outstanding benefits it brings, this product will spread even more widely in the near future. At that time, flexible profit products will not only help banks optimize capital costs but also contribute to changing the personal financial thinking of Vietnamese people, becoming more proactive in maximizing the benefits from their cash flow. The CASA ratio of banks is also expected to increase from the success of the Auto earning campaign.

However, to attract customers to keep money in their payment accounts, Dr. Chau Dinh Linh, Banking University of Ho Chi Minh City, also suggested that banks need to divide customers into segments with a deep understanding of the specific needs of the target customer group. From there, offer suitable products, including accounts, savings, credit cards, mortgages, unsecured loans, etc. When using a service, customers can connect to other products and services and receive many added values ​​such as financial applications, insurance, etc. In addition to exempting all types of fees on e-banking applications, banks also need to actively offer incentives and promotions such as cashback when spending to motivate customers to keep money in their payment accounts.

Source: https://thoibaonganhang.vn/tien-tu-dong-de-ra-tien-giai-phap-hut-casa-162229.html