Bringing OCOP Hau Giang to the big sea

OCOP products exported

With the advantage of the agricultural sector with many unique ecological products, Hau Giang OCOP Program is creating a "playground" for agricultural and rural products to promote their advantages. Many products have affirmed their quality and reputation not only with domestic consumers but also internationally.

According to the Office of Coordination of National Target Programs of Hau Giang province, the province currently has 266 key products recognized as meeting provincial OCOP standards, of which 92 are 4-star products, the rest are 3-star products. Most of Hau Giang province's OCOP products are certified with appropriate quality standards such as: ISO, VietGAP, GlobalGAP, GMP... Along with increasingly advanced production and processing technology, OCOP entities have applied many modern machines and equipment to production, innovated product designs, packaging, labels... Thereby, creating products that both ensure quality and are highly aesthetic, creating trust for consumers.

Catfish cakes of Ky Nhu Cooperative have brought many contracts with domestic and foreign units. Photo: Y Linh

In 2024, Hau Giang province aims to have each district-level unit evaluate and classify at least 5 products achieving 3-4 OCOP stars at the district level, and at least one product achieving 4 stars at the provincial level. For provincial-level products, at least 8 products will be recognized as meeting 4-star standards, and at least 25% of OCOP products will be upgraded from 3 stars to 4 stars at the provincial level.

Typical are the products from snakehead fish of Ky Nhu Cooperative in Phung Hiep district. Overcoming initial difficulties, with its own efforts, the Cooperative's products are now available at stores, Co.op Mart supermarket systems, the unit also processes products for export to the US market...

Ms. Nguyen Kim Thuy - Director of Ky Nhu Cooperative said: To export products to the US market, I raise fish according to VietGAP standards. To prepare for future development, the Cooperative will expand the factory, cold storage and raw material area... to bring Hau Giang snakehead fish products further.

Not only Ky Nhu Cooperative, currently OCOP products of Hau Giang province are present in most provinces and cities across the country through a number of large sales systems such as: Bach Hoa Xanh, Co.opMart, Winmart... In addition, a number of fruit products have been and are being exported to EU and Hong Kong markets; products from snakehead fish are also indirectly exported to a number of markets such as Korea, Taiwan...

Actively solve product output problems

Not only focusing on improving product quality, the province also focuses on production, creating beautiful, high-quality labels and packaging. To enhance the value and spread of OCOP products, Hau Giang province has determined to focus on forming OCOP product trading centers, aiming for each locality to build a center to sell OCOP products.

OCOP entities based on this platform will distribute sales, solve output problems - remove the biggest "bottleneck" in current OCOP products. Many localities have effectively deployed the development of OCOP products and focused on supporting localities that do not have recognized products; at the same time, they will continue to support entities to complete documents to re-recognize products that are about to expire.

According to the Standing Vice Chairman of Hau Giang Provincial People's Committee - Truong Canh Tuyen, the province has synchronously implemented the program of developing agricultural - rural tourism in the new rural construction period 2021 - 2025. The province also sets competition targets for each locality to help them identify typical products of each hamlet, commune, and district for development; at the same time, invest in machinery, equipment and improve product packaging design to ensure meeting market demand.

In 2024, the province aims for each district-level unit to evaluate and classify at least 5 products that meet 3-4 OCOP stars at the district level, and at least one product that meets 4 stars at the provincial level. For provincial-level products, recognize at least 8 products that meet 4-star standards, and upgrade at least 25% of OCOP products from 3 stars to 4 stars at the provincial level. Re-recognize expired OCOP products in the province. Complete the dossier for 3 OCOP products registered to participate in national product evaluation and classification.

To achieve this goal, the Provincial Steering Committee for National Target Programs will promote the application of science and technology, innovation, and improvement of processing technology for small and medium-sized enterprises and establishments, especially OCOP products that have been recognized as achieving stars.

Review and develop standards and regulations for OCOP products to meet domestic and export market regulations; develop a group of technical standards for production and monitoring and evaluation of OCOP products; promote the application of solutions on protection and effective exploitation of intellectual property values ​​such as geographical indications, collective trademarks, and certification trademarks for OCOP products, especially national-level OCOP products.

In addition, strengthen trade promotion activities, attract investment in developing production in rural areas, effectively implement the Project on restructuring the agricultural sector to develop towards concentrated, specialized commodities, linking value chains to increase the added value of products; apply science and technology to agricultural production, increase productivity, output, reduce production costs to increase the competitiveness of agricultural products in the market, especially OCOP products.

Source: https://danviet.vn/dua-ocop-hau-giang-vuon-ra-bien-lon-20240826170242551.htm