Group and family travel reigns supreme in summer 2023

Summer is one of the peak tourist seasons, so most travel companies and tourist destinations in Ho Chi Minh City have launched a variety of intra-city and inter-provincial tours.

International visitors stroll through Ho Chi Minh City Book Street on the occasion of Hung Kings' Death Anniversary and April 30-May 1 holidays. Photo: Hong Dat - VNA

Currently, it is also the time when all students and pupils enter the summer vacation of 2023, so the tourism market in the city has begun to bustlingly launch tours to pick up and drop off tourists.

Family tours attract customers

According to many travel agencies, customers are increasingly focusing on the summer travel season and considering it a family trip. A quick survey by travel agencies shows that 85% of customers participating in the survey choose to travel with their family during the summer, of which more than 30% travel in a three-generation family group (including grandparents, children and grandchildren).

Mr. Nguyen Thanh Luu, Deputy General Director of Saigontourist Travel Service Company (Saigontourist Travel) said that summer tours are not only for simple tourism purposes, but also for connecting family members to experience, relax, and foster relationships.

To provide products that meet customer needs, Saigontourist Travel has launched a variety of new itineraries from tours to the forests to explore the Central Highlands, the Northeast - Northwest... to tours to the islands of the Central region, Phu Quoc...; or customers can combine both the forests and the sea with hundreds of long-term inter-route tours.

In addition, to keep up with the trend of self-travel of many young families, Saigontourist Travel also promotes hotel/resort booking services and airline tickets according to each customer's specific requirements with special preferential prices.
Market signals show that domestic tours continue to be the top choice of tourists because not only do they have simple tour purchasing procedures, reasonable tour prices and many incentives, but domestic tour itineraries are constantly being updated with new attractions, services, experiences...

To enhance experiences to meet diverse customer needs, especially for all family members, some travel companies in Ho Chi Minh City have combined destinations together, linked by meaningful historical and cultural stories and highlighted with new routes.

Tour prices are always a matter of concern for many customers because the budget for the trip will increase significantly when the whole family participates. Travel companies have prepared and designed the 2023 summer tour early through negotiations with service providers, ensuring quality and professional tour itineraries and services, but the most preferential and reasonable tour costs for customers.

Forecasting the trend of long-term travel with international families in the summer of 2023, there will be thousands of pure tourists coming to Vietnam by flights from the US, Canada, Europe, Japan, Philippines... At the same time, international visitors will prioritize choosing cross-Vietnam itineraries of 8-12 days, learning about history, culture and experiencing the characteristics of cuisine, life and people in all 3 regions of the country.

On the contrary, foreign tours continue to be a reasonable choice for the summer of 2023 with a variety of itineraries lasting from 5 to 12 days, providing an opportunity for family guests to experience world cultures and histories, or improve foreign language skills, creating confidence and dynamism for young members.

Specifically, from familiar destinations in Asia, summer resort paradises such as Bali, Maldives, Hawaii..., to long trips to the US, Canada, South America, Europe, New Zealand, South Africa... are all planned early by travel companies with professional services, as well as integrating unique activities, with preferential prices when buying tours early or buying in groups.

Unique new urban products

International visitors visit Ho Chi Minh City Central Post Office. Photo: Hong Dat - VNA

It is noted that in Ho Chi Minh City at this time, most of the inner-city tourist destinations have simultaneously launched new products and services, suitable for the 2023 summer tourism trend. Accordingly, for residents and visitors to the City, it is impossible to ignore the double-decker bus tour product with flexible service schedules and itineraries passing through most of the unique destinations in the area.

Meanwhile, the tourism product of returning to the source can be mentioned as the tour to Cu Chi - the land of steel and bronze, meeting the needs of groups of young people or families who want their children to have fun and learn about history. The highlight of this product is the historical relic site of Cu Chi tunnels including: Ben Duoc tunnels (Saigon - Gia Dinh Military Region base (area A), Saigon - Gia Dinh Regional Party Committee base (area B) and Ben Dinh tunnels (Cu Chi District Party Committee base).

As for the public and tourists who want to experience inter-regional tours or entertainment areas connecting Ho Chi Minh City with neighboring provinces and cities, they can visit The Amazing Bay, Son Tien Tourist City. Ms. Dinh Thi Ngoc Mai, Deputy General Director of Suoi Tien Group, said that this is the largest water park in Vietnam, located in Bien Hoa City, Dong Nai Province and about 30-40 minutes away from Ho Chi Minh City.

In the summer of 2023, Miraculous Bay also announced new package ticket prices, applied throughout the summer for visitors, including: Children under 1m tall are free of charge for the water park package ticket; children from 1m to 1.4m tall have a ticket price of 250,000 VND; students have a ticket price of 300,000 VND and adults are 450,000 VND (1.4m or taller).

At the same time, Miraculous Bay has attractive package prices for individual guests, policies for groups, travel agencies, industrial parks... in line with the latest trends of Vietnam's tourism industry.
Besides sightseeing, entertainment, and recreation, culinary-loving tourists coming to Ho Chi Minh City this summer will easily find main dishes or snacks from many countries right in Ho Chi Minh City such as: Vietnam, Thailand, Korea, Japan, India, China... in culinary streets in some districts.

In particular, the Southern Fruit Festival at Suoi Tien Tourism will open from June 1 and last throughout the summer of 2023, expected to bring people and tourists a place to visit the Ben Thanh - Suoi Tien Metro shaped from fruit, or admire the giant fruit collection...

This festival is also one of the activities expected to both introduce to the public the cultural identity of the Vietnamese people and contribute to preserving the unique art of fruit sculpture of the Southern people.

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