(Dan Tri) - Amidst the bustling first days of the year, PNJ NEXT's Spring Spot event brought a space imbued with traditional Tet identity, a place where complete spring experiences converge.
From the vibrant spring garden to unique check-in (photo) corners, from traditional cultural activities to modern beauty services, all have created a special destination, connecting, spreading beauty and joy in spring.
Experience the full Tet atmosphere
Every time Tet comes, the warm and cheerful atmosphere permeates everywhere. This is the time when people eagerly welcome the holidays after a year of hard work, rewarding themselves with relaxing moments, enjoying the beauty of nature in spring.
With the desire to bring a meeting place to connect and spread beauty and joy in the spring of At Ty 2025, PNJ NEXT - a modern and luxurious retail chain, a meeting place of style and experience has brought the Spring Point event. The event brings many memorable experiences such as wishes for prosperity and radiance at the beginning of the new year to customers. The Spring Point event quickly spread and attracted hundreds of customers to visit and enjoy, creating a bustling spring atmosphere.
Impressive space, filled with spring colors, helps customers capture radiant moments with loved ones (Photo: PNJ).
Entering the event, visitors will feel like they are lost in a world filled with spring colors with a unique spring garden, recreating the image of the beloved Tet flower market. In addition, there is the opportunity to admire Hong Hoa Phu Quy - an exclusive artwork in collaboration between PNJ NEXT and an art partner inspired by the 300-year-old Thanh Tien paper flower craft village in Hue to honor the traditional artistic values of Vietnam.
Close-up of the artwork "Rose of Wealth" (Photo: PNJ).
After a visual feast, PNJ NEXT continues to open the taste buds of visitors with typical Tet flavors from three regions. Cakes and jams blend in the fragrant scent of spring tea, creating a cozy and warm Tet atmosphere. That familiar flavor makes every customer nostalgic, evoking beautiful memories of the Tet reunion.
Check-in space to welcome the beginning of the year
In addition to the flower-filled space, the event was also designed with many artistic check-in corners, helping visitors capture brilliant moments with spring ao dai combined with sparkling PNJ jewelry. Many customers could not hide their excitement when participating in meaningful activities such as asking for the first words of the year from calligraphers, making beautiful Tet gift baskets to send to relatives, or picking up the first golden fortune bag of spring to receive lucky gifts from PNJ.
At PNJ NEXT store 196 Hai Ba Trung (HCMC), Lan Phuong (28 years old, fashion shop owner, HCMC), shared : "I've been busy with business in the days before Tet, so to be honest, I haven't had time to go anywhere to feel the Tet atmosphere. Today, taking advantage of my lunch break, I saw that PNJ NEXT was organizing exciting activities, so I conveniently stopped by. The activities of asking for the first words of the year, making gift baskets for relatives... made me have moments of slow living and remembering many emotions every Tet season with my family. I also took the opportunity to choose some designs in the Kim Bao Nhu Y jewelry collection to buy as Tet gifts for my mother."
Wearing traditional ao dai, asking for calligraphy from a calligrapher and picking the first lucky branches of the year are activities that attract customers' attention at the Spring Highlights event (Photo: PNJ).
"Spring comes - shines" with special beauty activities
Joining the bustling atmosphere, at PNJ NEXT store 110 Cau Giay (Hanoi), Ms. Thuy Hang (36 years old, bank specialist, Hanoi) excitedly revealed her secret after receiving advice from fashion style experts.
"Thanks to the advice of experts, I have chosen a necklace that I like and flatters my skin. The necklace has a simple, sophisticated design so it is highly applicable. I can wear it with an ao dai to go out during Tet, or with everyday clothes or to work," said Ms. Hang.
Coming to the Spring Spot event of PNJ NEXT, visitors like Ms. Lan Phuong and Thuy Hang were pampered with radiant looks for Tet with attractive beauty activities. Skin examination and personal color consultation services help customers choose jewelry that suits their own style, while professional makeup and nail workshops bring a radiant, perfect look in the first days of the year.
The event is also an opportunity for fashionistas to shop for the latest and most luxurious jewelry products from PNJ with many special offers, making meaningful gifts for themselves and their loved ones.
At PNJ NEXT, customers can also explore the latest collections from PNJ with many special offers for the Spring of At Ty (Photo: PNJ).
Combining many traditional cultural values with modern features, the Spring Point event becomes a remarkable meeting point for connecting and enjoying spring on the occasion of Tet 2025, helping customers record many more memorable moments.
See more product information and promotions here.
Source: https://dantri.com.vn/doi-song/dong-day-cam-xuc-ngay-tet-tai-su-kien-diem-xuan-cua-pnj-next-20250123161200923.htm
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