Young entrepreneurs weather the storm to develop the economy

Recently, the impact of the COVID-19 pandemic along with the complicated fluctuations of the world's economic, political and security situation has affected the activities of the business community in general and young businesses in the province in particular. However, with their dynamism and acumen, many young entrepreneurs have steered their business boats to "overcome the storm", bringing efficiency in production and business, contributing to the socio-economic development of the locality.

In the context of the domestic economy facing many difficulties, high input material prices, and shrinking purchasing power in the market, many young businesses have been and are having to find suitable directions to maintain operations and create jobs for workers.

Ms. Tong Thi Thuy, Deputy Director of An Phu Food Production and Distribution Company Limited (Kim Chinh Commune, Kim Son District) said: Due to the impact of the economic recession, in the first months of 2023, the business community faced great pressure when transportation costs and input materials increased, consumer demand from the market decreased sharply...

In order for businesses to "overcome the storm", the Company has proposed many coping solutions. In addition to the main product of crispy rice with shredded pork, in order to serve the increasingly diverse needs of consumers, the Company also provides the market with dried crispy rice products for users to process and enjoy according to their preferences. At the same time, it provides raw products to companies and businesses inside and outside the province. Through e-commerce trading floors, the OCOP crispy rice product still ensures consumption. In addition, the Company focuses on brand development and technological innovation.

Also adapting to the general difficult situation, Ms. Pham Thi Ngoc Ha, Director of Campus Ninh Binh International English Center, said: As a foreign language center, the Center faces many difficulties due to market competition. However, in difficulty there are always opportunities, the Center considers this an opportunity to stabilize the apparatus and be more flexible in operations. "We always update new products and programs suitable for customers. Especially improving service quality, making customers trust, increasing customer value. The Center has a plan to increase marketing, find new customers. Since then, overcoming the difficult period, the Center's operations have improved a lot", Ms. Ha shared. Campus Ninh Binh International English Center currently has 3 facilities in the province, with over 600 students, aged 4 - 16 years old, creating jobs for 40 teachers and workers.

Mr. Pham Tien Duat, Deputy Director of Vu Gia Medicinal Materials Company Limited, Gia Lam Commune, Nho Quan District, said: The company operates in the field of high-tech agriculture, applying science and technology, so high and long-term investment costs are a big challenge. To overcome difficulties, the company has diversified product lines, focusing on standardizing stages in the production process, from seed selection, planting, care and processing... Actively organizing trade promotion activities, promoting and introducing products, approaching customers through digital platforms, consuming products through online channels. Up to now, the company has 5 products certified as OCOP products, this is an opportunity for the company to "take off" because through participating in programs and fairs promoting OCOP products, specialty products, regional characteristics, the company's Golden Flower Tea products are increasingly known by many customers.

In addition to the efforts of businesses, the Provincial Young Entrepreneurs Association also contributed to helping young businesses overcome difficulties. According to Mr. Nguyen Van Dang, Chairman of the Provincial Young Entrepreneurs Association: The COVID-19 pandemic and economic recession have significantly affected the operations of businesses in the area. However, with the spirit of enthusiasm, daring to think and dare to do, young businesses have constantly innovated management methods, production methods and business to create many new products with better quality.

The Provincial Young Entrepreneurs Association has also provided guidance and support for the production and business activities of enterprises in the Association; implemented guidance, introduction, connection, and association between members... Most young enterprises are small and medium-sized, so they will face many difficulties when competing in the market. Therefore, building an effective production - consumption link helps young enterprises continue to operate and grow in difficult times.

In addition to supporting businesses in difficulty, the Provincial Young Entrepreneurs Association also coordinates with units to maintain youth start-up competitions and awards for young entrepreneurs... Through this, it encourages and builds the spirit of creative entrepreneurship for young people in the province. With courage and intelligence, many young entrepreneurs in the province have been steering businesses to survive, overcome the "storm" and have good growth.

In order to have more and more examples of young entrepreneurs who are creative and bold in investing in production and business, the Provincial Young Entrepreneurs Association continues to pay attention to and do a good job of developing new members, creating a favorable environment for businesses to operate, exchange, strengthen solidarity, actively support each other in production and business activities, contributing to the development of the homeland.

Article and photos: Hoang Hiep

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