To reduce operating, management, and labor costs, expand the market, reach potential customers, and increase sales efficiency, tourism businesses have applied many digital utilities to their operations.
Dong Duong Cruise Joint Stock Company (Ha Long City) is one of the typical examples of digital transformation in the tourism sector. Instead of organizing traditional meetings as before, the Company has implemented paperless meetings, thereby helping to increase transparency, save time and costs, and improve work efficiency and effectiveness.
The company has used customer management software (CRM) to manage customer information, track interactions and improve service quality; manage customer check-in by barcode; cashless payment... Mr. Doan Manh Cuong, Deputy General Director of the Company, said: Since implementing digital transformation, the business activities of the enterprise have had certain effects, such as reducing 30% of printed documents... Currently, with just a smartphone connected to the internet, I can go anywhere, do anything and still manage my work anytime, anywhere, so work efficiency has increased significantly.
Ha Long Open Tourism Joint Stock Company (Ha Long City) has recently invested in software for management and business activities, such as using VR360 virtual reality technology to support the promotion and introduction of destinations, tours, and tourist routes when working with customers; managing customer check-in by barcode; cashless payment... With the active digital transformation, the Company has reduced operating, management, and labor costs, expanded the market, reached potential customers, and increased sales efficiency. General Director Tran Manh Thang said: Digital transformation has helped the Company reduce human resource needs, save on salary, bonus, and insurance costs; can provide 24/7 multi-channel customer service, fast and convenient support; using online meeting software helps employees easily exchange and coordinate work.
Not only tourism businesses in the city, but also businesses in the mountainous areas are also promoting the implementation of digital utilities in promoting and promoting their tourism products. Mr. Hoang Van San, owner of Hoang San Homestay (Hoanh Mo commune, Binh Lieu district), shared: 5 years ago, I used the internet and social networking sites to widely promote tourism products. Hoang San Homestay gradually appeared on tourism forums, Google search engines, and private fanpages on Facebook... Thanks to that, the number of visitors to the homestay has gradually increased, now welcoming about 700 visitors per year.
Many young ethnic minority people have created fanpages to promote and introduce the landscapes of their homeland, tourism services and products, helping to attract a large number of tourists to the poetic lands of Binh Lieu, Mong Cai, Hai Ha, Tien Yen...
Implementing the Project "Developing the application of population data, identification and electronic authentication to serve national digital transformation in the period of 2022-2025, with a vision to 2030" (Project 06), there are currently 500 accommodation establishments such as hotels, motels, homestays, overnight ships... in the province deploying ASM accommodation management software. With this model, the hotel reception department only needs to scan the QR code on the guest's chip-embedded CCCD, the information will be linked directly to the ASM software on the computer, automatically updated to the national accommodation notification system, helping the establishment avoid information errors.
In order for businesses to keep up with digital transformation, the Department of Tourism has recently promoted and mobilized organizations, individuals, and tourism service businesses in the area to actively participate and promote e-commerce in tourism...
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