The real estate market is entering the peak business period at the end of the year, many businesses are rushing to launch products to the market with many attractive incentives.
Recently, Seaholdings Group held a launching ceremony for Destino Centro apartments. In just a few hours, most of the products in the project were registered by customers.
Explaining the project's appeal, Mr. Luu Viet Cuong, Project Management Director of Seaholdings Group, said that the project was opened for sale at a reasonable price, with attractive incentives, so it was sought after by many investors.
Specifically, the project has a bank link to support customers who need to borrow capital, up to 70% of the apartment value, with a preferential interest rate of only 6.8%/year, committed for 2 years. Buyers only need to pay 30% in advance within 6-8 months. For the rest, customers use leverage from bank loans, paying installments from 6 million VND/month until receiving the house (expected at the end of 2026). When the project has a certificate, customers only need to pay the remaining 5% to the investor.
In addition, the project also has many attractive discount programs such as 1% discount on apartment price for customers who book early; 1-2% discount for buying 2 or more apartments; 1% discount for existing customers (owning products at Fresca Riverside, Lago Centro, The Pearl Riverside projects) ...
The investor representative added that the apartment price will soon be adjusted to increase according to the project progress, the price and incentive program will only be applied at the present time before further announcement. Therefore, the above flexible and preferential policies are opening up great opportunities for young people who want to own an apartment.
Similarly, also in October, Thang Loi Group launched its first apartment project called Binh An Urban Area in Duc Hoa District (Long An). It is known that this project is a cooperation between Thang Loi Group and An Cuong Wood Joint Stock Company.
Regarding product structure, this project has 4 sub-areas, in which area A is 14-20 floors high, with 736 apartments; area B is 14-25 floors high, with 1,850 apartments; area C is 22-28 floors high, with 2,916 apartments.
“In October, we will introduce Area B first. This is a social housing product line. Then we will deploy commercial housing products,” said Mr. Nguyen Thanh Quyen, General Director of Thang Loi Group.
Or in Binh Duong, TT Capital offers a payment negotiation policy for customers buying the TT Avio project. Customers only pay 10% of the initial value, then pay only 1% each month, with 24-month interest support. A 2-bedroom apartment here is priced from 1.4 billion VND.
Similarly, the investor of Phu Dong Sky One Project also applies the installment payment method of 9.5 million VND per month, instead of having to borrow from the bank. Committed to renting the apartment for 3 years at a price of 8-10 million VND/month.
Besides the "backyards" of Ho Chi Minh City such as Binh Duong or Long An, Ba Ria - Vung Tau is also a "hot" market in the Southern region. TDG Group officially launched the Polaris Tower resort apartment product of The Maris Project located right on the frontage of 3/2 Street, Vung Tau City with a scale of about 500 apartments, selling price 75-85 million VND/m2.
Mr. Tran Hoai Bao, General Director of TPI Company - the official distributor of this project, said that this is the first start-up apartment model in Vung Tau for customers who love the sea, both meeting the resort factor and having the ability to exploit cash flow.
Another project in Vung Tau City that is attracting many interested customers is Vung Tau Centre Point. This is a rare long-term luxury apartment project here, expected to offer 200 fully furnished apartments in the fourth quarter of 2024 with many incentive policies such as free management for 2 years, committed to rent income of 12-16 million VND/month.
Assessing the year-end home sales race, Mr. Vo Hong Thang, Director of the DKRA Group Market Research Department, said that in the context of high project implementation costs, direct price reduction is very difficult, so investors adopt sales policies to make housing products more accessible to buyers. This expert also commented that from now until the end of the year, many old and new projects will compete to sell, creating great competition.
From another perspective, Mr. Nguyen Ngoc Chau, Sales Director of TT Capital, believes that the investor's preferential policies alone are not enough to "pull" the real estate market back. The combination of reasonable prices and product quality is the decisive factor in the absorption capacity of a project. In addition to good sales policies, the project also needs to have a suitable selling price and guaranteed construction quality.
“Current market demand is still leaning towards affordable housing. Therefore, investors need to survey the actual population structure and income of local customers to measure purchasing power, understand the psychology and needs of home buyers when developing products,” said Mr. Chau.
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