The 'livestream warrior's' business increased its capital 10 times after 4 years

Ha Linh livestreams the product – Photo: YouTube Ha Linh Official

Recently, many livestream sessions with huge sales have appeared on platforms. Thanks to that, KOLs (influencers) have enjoyed a significant income from collaborating with brands.

The company of "war god" Ha Linh increased its capital spectacularly.

Among the famous KOLs today is Vo Ha Linh - a woman nicknamed "war god" by the online community.

The livestream rankings on October 10 announced by Stickler and Veena Media show that Vo Ha Linh's Ha Linh Official leads in terms of reach with a total of 3.7 million views.

As advertising business grew, Ha Linh's business also had a spectacular change in capital.

Data from the national business registration system shows that Vo Ha Linh established a private company called Ha Linh Official Trading and Service Joint Stock Company in May 2021.

Ha Linh Official registered its headquarters in an apartment building in Vinh City, Nghe An. The main business of this company is advertising…

Vo Ha Linh's full name is Vo Thi Ha Linh (born in 1992), holds the position of Chairman of the Board of Directors and Director.

According to the list of founding shareholders, Ha Linh Official has a charter capital of only 2 billion VND, of which Vo Thi Ha Linh contributes 90%, equivalent to 1.8 billion VND.

The two remaining shareholders, Ms. Nguyen Thi Nga and Ms. Vo Thi Hoai Thuong, contributed 5%, equivalent to 100 million VND, respectively.

Updated as of November this year, Vo Ha Linh's company announced an increase in charter capital to 19.5 billion VND. The list of shareholders contributing capital has not been disclosed.

Along with her popularity attracting millions of followers on platforms, Ha Linh is also one of the most noisy KOLs.

Last year, livestream “warrior” Vo Ha Linh created a “shock” when she attracted 300,000 viewers after only 10 minutes of livestreaming to introduce a shampoo brand’s products.

However, this advertising campaign also quickly received a lot of controversy. Agents and pharmacies reacted strongly because they thought that this cosmetics company was dumping prices, causing difficulties for traditional sales channels.

Also last year, after rumors of being "banned" from several restaurants, Ha Linh posted a video titled: "Apologize to everyone and announce to stop reviewing restaurants" on her personal page.

A business that brings together many "hot" speakers on social networks

In fact, there are many companies and businesses whose leaders are famous people on social networks. For example, Van Lang Investment and Development Joint Stock Company (VLA), this company has a chairman who is speaker Nguyen Thanh Tien with millions of followers on social networks.

In addition, VLA's major shareholder is Mr. Dang Trong Khang, who is also a "famous" stock expert on social networks.

According to the shareholder list recently sent by VLA to the Hanoi Stock Exchange (HNX), Mr. Khang holds nearly 25% of shares in this enterprise.

Mr. Nguyen Thanh Tien is introduced as a speaker with more than 1.2 million followers on social networking platforms - Photo: DN Website

Mr. Nguyen Thanh Tien holds nearly 11.5% of capital. The two remaining major shareholders are Ms. Nguyen Thu Ha and Mr. Nguyen Huu Thuan, holding 9.39% and 10% respectively.

Notably, according to the financial report for the third quarter of 2024, VLA ended a streak of three consecutive quarters of losses when it reported a profit of VND502 million. However, in the first 9 months of this year, VLA still lost nearly VND6.4 billion, while in the same period last year, it made a profit of more than VND250 million.

According to the annual report, VLA's main business is training in thinking skills, sales, communication, leadership, financial management, time management, and public speaking skills. At the end of September this year, the company had 14 employees.

The decline in students has caused VLA's revenue to decline since last year. VLA representatives said that in 2023, the number of classes as well as the number of students participating in the course will decrease compared to 2022.

Looking back at the data of the past 10 years, 2022 was the year with the most "exciting" revenue for VLA, reaching more than 32 billion VND, and 2021 was the year with the highest after-tax profit of more than 5.6 billion VND. This was also the period when the real estate market, stocks and many other investment channels exploded after the pandemic.

Source: https://tuoitre.vn/doanh-nghiep-cua-chien-than-livestream-tang-von-gap-10-lan-sau-4-nam-20241117100110326.htm