Black Vau beats all

Among dozens of Tet music products from collaborations between artists and brands, Den Vau's "Home Taste" beat them all.

The Tet music "trending" race has ended with the outstanding achievement of Vi Nha. After nearly 2 weeks of release, Den Vau's new product reached 9 million listens/views on YouTube and completely dominated the trending race. Vi Nha has not helped Den Vau recreate the miracle of Di Ve Nha , but this is still a successful product, bringing Den Vau back to the leading position of the race.

On the occasion of Lunar New Year 2025, Vietnamese music will explode with music products. From the effects of game shows, a series of singers emerged, creating strong appeal online. They were sought out by brands, collaborating to release Tet music to promote their products.

The race for social media influence heats up as brands pour money into advertising. In the end, the victory belongs to Den Vau and Noo Phuoc Thinh.

Den Vau won the race with Soobin and Bui Cong Nam.

Overeating with Bui Cong Nam

This year, the highlight of the Tet music race is the presence of Bui Cong Nam, Den Vau, the duo Soobin Hoang Son - Tien Cookie and the return of Noo Phuoc Thinh.

Soobin's MV Em oi! Anh nho nha was released as a "bomb" of Vietnamese music. After Anh trai vuon ngan cong gai, the name Soobin became extremely hot. The re-combination of Soobin and Tien Cookie was the next milestone, helping the MV attract a lot of attention in the first days of its release.

Compared to Di de tro ve 1 and 2 , Di de tro ve 9 ( Anh oi! Em nho nha ) is no longer as popular. The MV caused a fever in the beginning but gradually disappeared from the "trending" race later. The MV's achievements prove that the song does not have a high re-listening factor and lacks lyrics or visual materials to create influence online.

In terms of quantity, Bui Cong Nam dominates the 2025 Tet music. He is named in 6 Tet music MVs as a composer or composer and performer. Bui Cong Nam is sought after, first of all because he has composed many Tet music songs with high influence. On the other hand, this is the time when the name Bui Cong Nam is strongly spread thanks to the push of the game show Anh Trai.

This year, Bui Cong Nam appeared too much, leading to an overload of listeners. Each of the male singer's Tet songs has a different color but does not leave too much impression. Typically, the MV Ve nha la co tet 2 , the data displayed on the YouTube platform is 6.7 million views after 3 weeks. However, the MV Ve nha la co tet 2 did not reach the top trending, proving that most of the views came from advertisements.

The success of Tet music 2025, besides Vi nha is Kho qua thi ve me duoc by Noo Phuoc Thinh. Vi nha dominates YouTube trending, has high achievements on digital music platforms, marking the first hit of Vietnamese music in 2025. Meanwhile, Kho qua thi ve me duoc by Noo Phuoc Thinh has created a great spread on the TikTok platform.

Touching images in the MV Taste of Home.

How Den Vau won

Just 2 months ago, Den Vau failed to bring the MV Triệu điếu nhỏ tíu tâm to compete in the top trending group. This time, with Vị nhà , Den Vau succeeded when he did not have too many tough competitors around him. Returning to the familiar theme of family, missing home when far away from home, Den Vau's profound way of writing lyrics is the next factor that helps Vị nhà succeed.

Also a product with brand elements, but Vi Nha does not insert advertisements as densely and crudely as most other Tet music videos.

Den Vau's music has not changed, it is still the rap verse structure interwoven with the hook. Besides, the hook with a familiar, easy-to-remember melody, sung by a female voice, is still the key highlight that creates Den Vau's success. In the very thick lyrics of Vi Nha , the 2 sentences: "This time I can't come home, because of life, don't be angry / I can wrap up the love, I have booked a private plane to ship it to your home", are shared a lot by the audience on social networks.

The visual part of the MV "Flavor of Home" was directed by Phuong Vu. The MV's script revolves around the story of a family busy celebrating Tet, but missing 2 members at the most important moment, one has to work as a firefighter and the other is a driver.

The female firefighter had to celebrate New Year's Eve with her teammates, after completing her mission at a fire. The male firefighter celebrated New Year's Eve with his colleagues who were drivers away from home.

Many viewers sympathized when watching Den Vau's MV. Not only firefighters and drivers, but also people working in many other professions have to celebrate Tet away from home. Below Den Vau's MV, there were viewers who were firefighters and drivers leaving comments, saying that the song seemed to tell their own stories. From the response of the majority, Vi Nha created a widespread story, touched emotions and created a difference compared to the rest of the products.

Still a story of family reunion, the MV "The Taste of Home" escapes the boring script of most other Tet music videos. This year, there are still many MVs that exploit the story of the main character, a child, unexpectedly returning home on New Year's Eve, but they are no longer interesting to viewers.

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