Promote online tourism communication

Tourism promotion and advertising activities are an important factor contributing to the development of the tourism industry in Binh Thuan province. The role of promotion and advertising in the field of tourism development is very important, aiming to introduce and provide information to tourist markets, attracting more and more visitors to know and come to Binh Thuan...

This year, tourism communication, promotion and advertising activities have been promoted by the Provincial Tourism Promotion Information Center (Center), with special attention paid to online tourism communication.

Tourists have fun and relax on Mui Ne beach. Photo: N.Lan

Based on major tourism events of the year, the center has developed a plan to implement and promote Binh Thuan tourism products. Promote information and propaganda work on Binh Thuan tourism on central and local media in conjunction with introducing the National Tourism Year 2023 "Binh Thuan - Green Convergence"; build the image of Binh Thuan tourism through publications, films, videos, images, with special attention to online tourism communication... Thereby, enhancing the image of Binh Thuan tourism destination to the domestic and international tourism market, contributing to attracting more and more tourists to Binh Thuan.

Tourism promotion and advertising in 2023 with many continuous activities, Binh Thuan tourism participated in Travex Fair 2023 in Yogyakarta, Indonesia. Through Travex Fair 2023, Binh Thuan introduced and promoted the destination image, introduced events and activities of National Tourism Year 2023 - "Binh Thuan - Green Convergence" to tourists in Indonesia and ASEAN in particular, the Asian market in general. At the same time, it increased cooperation opportunities, expanded exploitation, market research, created conditions for tourism businesses to promote their brands, images, and tourism products to international tourists, contributing to restoring and diversifying the international tourist market to Binh Thuan in the coming time.

At the 19th Ho Chi Minh City Tourism Festival in 2023, the Binh Thuan tourism booth was bustling with special art performances by the Bien Xanh Music and Dance Theater; organizing the "Lucky Bubble" Minigame show and scanning QR codes to survey Binh Thuan tourism - receiving souvenir gifts. In particular, organizing the culinary program "Binh Thuan Delicacies" performed live by professional chefs of the Binh Thuan Professional Chefs Association and inviting visitors to try 2 typical dishes "Lau Tha" and "Sardine Spring Rolls" creating a unique mark for Binh Thuan. Or at the Cooperation Conference between Vietnamese and French localities in Hanoi, the "Binh Thuan Tourism" exhibition booth associated with the National Tourism Year 2023 event "Binh Thuan - Green Convergence" brought the image of Binh Thuan tourism to the people and tourists of Hanoi and the provinces and cities attending the conference.

The wild beauty of Ke Ga cape. Photo: N.Lan

During the year, the center coordinated with central and provincial press agencies, radio stations, and travel companies to carry out communication work to promote and advertise destinations, survey green tourist attractions, new and attractive tourism services in Ham Thuan Bac, Tanh Linh, Ham Thuan Nam, Tien Thanh (Phan Thiet), specifically: Binh Thuan Provincial Party Committee base during the resistance war against the US - Sa Lon, Thac Ba Eco-tourism Area, Sonata Resort & Spa Phan Thiet, Hola Beach (Thanh Long Bay), Binh An Farm, La Ngau Rock Stream Homestay & Camp, La Ngau Flower Garden... Thereby, creating more new tour products to serve tourists, creating a great influence, attracting tourists to visit and travel to Binh Thuan. At the same time, coordinating with the General Department of Tourism to support information and images of Binh Thuan tourism for Traveloka Tourism Application to design publications to serve the promotion and advertising of local tourism.

On the other hand, the activities that have been carried out continuously include: Displaying and introducing Binh Thuan tourism products within the framework of the Street Culture Week, in the area of Nguyen Tat Thanh Street, Phan Thiet City, attracting a large number of local people and tourists to visit and learn about Binh Thuan's tourism information and products; Participating in the 4th Central Ethnic Culture Festival in Binh Dinh in 2023, aiming to contribute to honoring, introducing and promoting the good traditional cultural values of ethnic groups living in Binh Thuan province to people across the country and international friends. Specifically, the center sent 1 official to participate in explaining and introducing Mui Ne Fishing Village - a famous tourist attraction of Binh Thuan and won the B prize; participating in activities within the framework of Thanh Tuyen Festival in Tuyen Quang in 2023 under the Cooperation Program in the fields of culture, sports and tourism between Binh Thuan and Tuyen Quang provinces. At the booth of Tuyen Quang Trade - Tourism Fair 2023, there is a space to display and introduce local specialties, Binh Thuan OCOP products such as: Lang Chai Xua fish sauce, Ba Hai fish sauce...

Reviewing the above events, it can be assessed that the promotion and advertising of Binh Thuan tourism during the year was quite good. However, according to the leaders of the Binh Thuan Tourism Promotion Information Center, the effectiveness of online tourism promotion information activities has not been fully promoted. The coordination of information and propaganda on social networking sites, websites of the Ministry, General Department of Tourism and localities is not much and not synchronized. Therefore, it is necessary to promote the effectiveness of propaganda, promotion and introduction of tourist destinations on the Binh Thuan tourism website, the center's social networking sites and the province's Smart Tourism Information Portal; further promote promotion on social networks and online tourism marketing strategies; build online tourism promotion products such as video clips, films, image slides, infographics about Binh Thuan tourism; Promotional media publications, introducing destinations such as: brochures, leaflets, photo albums, organizing media events, press conferences... are the goals of promotion and advertising to achieve more effective results in the coming time.

Source