Not only familiar in every Vietnamese family meal, the products with strong Vietnamese brand identity of Nam Duong International Food Company Limited have spread to many countries around the world in the 73-year development journey.
Nam Duong soy sauce with the brand name Con Meo Den has a long tradition and has been exported to many countries - Photo: Sy Dung
The short-lived Black Cat ship - its reputation lives up to its name
When mentioning Nam Duong, many people immediately think of the soy sauce (many people call it "tau vi yeu") with the Black Cat symbol. Since its appearance in 1951, this product has been loved by many generations of Vietnamese consumers for its delicious and distinct flavor.
In 1951, Mr. Tan Trieu Long - A native of Chaozhou, he founded the Nam Duong soy sauce factory in Ben Binh Dong (Cho Lon - Saigon), with the original name "Black Cat Soy Sauce Factory - Nam Duong", using "Cat Head" as the brand name. In the 1960s, Black Cat soy sauce spread throughout the southern and central provinces.
By 1962, Black Cat - Indonesia opened its first factory in Phnom Penh (Cambodia), selling products in all 16 provinces of Cambodia. Then continued to build a second factory in Vientiane (Laos).
In 1981, the Black Cat - Nam Duong Soy Sauce Factory was assigned to the Ho Chi Minh City Union of Trading Cooperatives - Saigon Co.op for management, with the new name "Nam Duong Fish Sauce Factory".
At that time, Nam Duong's infrastructure was very degraded, the distribution network was almost gone and there was only one product, Nam Duong soy sauce. Unable to lose a brand that already had a foothold in the market, Saigon Co.op quickly reorganized its human resources, increased technical staff, invested in upgrading factories and machinery... to streamline the production process and increase product quality.
From an initial product, Nam Duong now has many more products such as: chili sauce, pepper sauce, sweet and sour sauce... In particular, soy sauce has many types: mushroom flavor, ginger flavor, garlic chili flavor... Nam Duong has a great advantage of relying on the distribution channel of the Co.op Mart supermarket system (belonging to Saigon Co.op) to bring products to consumers.
From the famous short-lived Chinese product Con Meo Den, Nam Duong has continuously diversified its quality products, creating the growth of a Vietnamese brand - Photo: Sy Dung
Reaching out to the ocean
On October 27, 2015, Saigon Co.op and Wilmar Group officially entered into a joint venture to establish Nam Duong International Foodstuff Company Limited (NDFC), opening up a new development dimension for Nam Duong. The company's initial charter capital was over VND 152 billion, then increased to over VND 328 billion, of which, the Ho Chi Minh City Union of Trading Cooperatives (Saigon Co.op) contributed over VND 160 billion (49%); SITEKI INVESTME NTS PTE LTD contributed over VND 167 billion (51%).
Wilmar Group has a strong production management with 500 factories worldwide, 2 large research centers in Shanghai and Singapore, a widespread distribution system with 170,000 retail points in Vietnam alone and presence in 40 countries around the world.
From this turning point, in 2017, the new Nam Duong factory was launched and put into operation in Hiep Phuoc Industrial Park (HCMC) with a total investment of up to 25.6 million USD, capacity of 50,000 tons/year.
The factory has modern facilities, meets high standards of quality and food safety and hygiene, and is certified for food safety and hygiene quality as well as social responsibility certificates from prestigious international organizations: AIB, FSSC 22000, SEDEX SMETA, ISO 14001:2015, FDA. The total production capacity of the factory is 90,000 tons for sauce and seasoning groups such as: soy sauce, chili sauce, tomato sauce, seasoning powder, mayonnaise...
Up to now, Nam Duong products have been widely distributed in Vietnam, Laos, Cambodia with famous branded products such as: Nam Duong, Meizan, Neptune, Simply and private label products in supermarket systems. At the same time, the company has also cooperated with many international importers and distributors to export products under private labels or Nam Duong brands to countries such as: USA, Canada, Japan, Korea, New Zealand, Taiwan, Australia, Russia, ...
Continuously innovating and launching quality products, Nam Duong has received many awards such as: "High-quality Vietnamese goods" for 18 consecutive years, Sao Vang Dat Viet (2005), Green Enterprise for good environmental protection (2012), "Best Vietnamese soy sauce flavor 2019" awarded by Culture Magazine (Canada)...
"Nam Duong is proud of its brand heritage and the continuous improvement of the company's team over the years. We continue to strive on our research journey to create quality Vietnamese branded products with delicious flavors to conquer the diverse tastes of users.
We believe that spices are not just ingredients but also contain identity and culture. This is what makes Nam Duong - Vietnamese flavor", Mr. Ho Diep Anh Khoi - General Director of Nam Duong International Food Company Limited shared.
The cooperation between Saigon Co.op and Wilmar Group also helps Nam Duong to use famous brands such as: Meizan, Simply, Neptune... Therefore, over the years, millions of Vietnamese consumers have become very familiar and trust Nam Duong's product chain such as: Soy sauce, cooking oil, seasoning powder, MSG...
Recently, Nam Duong continued to launch a new product - Meizan MSG. Launched in September 2024, Meizan MSG has been positively received by consumers thanks to its good product quality and reasonable price, fully meeting the quality and food safety standards of the Ministry of Health.
Mr. Khoi added: "Meizan MSG products ensure to fully meet the quality and food safety standards of the Ministry of Health. In accordance with the National Technical Regulation on food additives - flavor enhancers issued in Circular 18/2010 of the Ministry of Health and Decree 15/2018 of the Government, detailing the implementation of a number of articles of the Law on Food Safety".
Currently, the product is distributed at supermarket branches such as: Co.opmart, Go, Bach Hoa Xanh and retail stores nationwide.
Each package of Nam Duong MSG before reaching consumers carries the responsibility of quality commitment. Photo by Sy Dung
In 2024, Nam Duong International Food Co., Ltd. also registered quality and brand, meeting a series of requirements from the FDA (USA). Thanks to that, not only soy sauce, a series of Nam Duong products have been officially exported to the US.
Regarding development orientation, Mr. Ho Diep Anh Khoi said that in the coming time, Nam Duong company will continue to expand the domestic market and reach out beyond the border. "We are also planning to launch a product line that restores the original, pure Vietnamese taste of the Con Meo Den soy sauce product of the past, 50-60 years ago," he added.
Source: https://tuoitre.vn/cong-ty-thuc-pham-quoc-te-nam-duong-va-73-nam-gin-giu-ban-sac-thuong-hieu-viet-20241210223609003.htm
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