There is a familiar image that you often see every morning in Vietnam: coffee shops open early for customers to sit with a cup of filter coffee or a cheap iced milk coffee, enjoying the first drink of the day while chatting, watching the streets or reading the news.
Vietnamese people do many things with a cup of coffee, from dating friends to meeting partners, from working to gathering together to watch football in a coffee shop. Many families always have coffee at home to make every morning, and until the coffee is made, the day has not started.
Going back in history, coffee first "arrived" in Vietnam in 1857, when French monks brought coffee seeds to plant in churches in Ha Nam and Quang Binh. From the first coffee plantation in Ha Nam with 25 hectares, coffee has now become one of the main strategic industrial crops, with the current coffee area reaching about 680,000 hectares, spread across the country.
Although coffee is a foreign drink, over time, Vietnamese coffee has developed to create its own unique flavor and style. Just try it once and you will feel the difference between European coffee styles.
An original Vietnamese filter coffee combines the following elements: aromatic - black - strong - bitter. In addition, there are interesting variations such as bac xiu, egg coffee, or especially iced milk coffee - a rustic refreshing drink that appears everywhere on the streets of Southern cities.
Although modern life is increasingly busy and there is less time to leisurely sip a cup of coffee, Vietnamese people do not lower their coffee standards. The standard coffee flavor must still be rich, with an intoxicating earthy aroma, and an aftertaste that lingers on the palate.
To save time hanging out at coffee shops, many Vietnamese people today choose to make their own coffee and enjoy it at home - as a ritual before starting a busy workday. But making a cup of filter coffee or iced milk coffee is also a lot of work.
Having a "fancy" filter or a good coffee powder package still does not guarantee a standard cup of coffee. Because the aroma and taste of coffee are very sensitive and can change just by a small factor such as water temperature, water/coffee ratio, brewing time for drip coffee, milk/coffee ratio.
Not to mention, on busy days, it is difficult to concentrate on making a good cup of coffee in a short time. So many people are forced to trade the familiar taste of coffee for a quick cup of coffee to start the day.
But now, coffee lovers do not have to sacrifice the traditional taste of coffee for speed and convenience, when for the first time in Vietnam, NESCAFÉ launched NESCAFÉ coffee essence product that retains the spirit and soul of Vietnamese coffee. Coffee essence is designed into two lines, iced black coffee and iced milk coffee - the two most familiar coffees, satisfying the diverse tastes of coffee drinkers.
Drinking coffee has never been so simple. Just two steps, put ice in a glass and pour out the coffee, you can enjoy coffee anywhere, whether at home, at work, on the train, car, bus or when walking around town, when going on a picnic.
A coffee experience designed to suit the fast-paced modern lifestyle. Even the busiest people who are constantly facing deadlines can enjoy a cup of coffee to wake up their day without worrying about losing time.
The secret to creating the pure coffee flavor as if brewed by hand in this product line lies in the production process that simulates the exact brewing technique of a filter, including the stages of compression, brewing, and extraction. Understanding that Vietnamese people value the flavor of coffee, NESCAFÉ has applied the technology of brewing roasted coffee powder at high temperatures before extraction to ensure that the essence of the first coffee is preserved, not only fragrant but also rich on the tip of the tongue, with enough coffee for a refreshing new day.
Mr. Mostafa Youssef, Director of Coffee and Beverages, Nestlé Vietnam Company shared: "Coffee lovers in Vietnam now have more choices to enjoy their own coffee with the new NESCAFÉ coffee essence. The desire to enrich the experience of Vietnamese consumers is the driving force behind our launch of this product. This is also a testament to our efforts on the 30-year journey of presence in Vietnam to bring consumers quintessential, pure Vietnamese coffee products, becoming an indispensable part of Vietnamese coffee culture".
NESCAFÉ coffee essence in particular and NESCAFÉ products in general are researched and developed to suit Vietnamese tastes and are produced from 100% Vietnamese coffee beans that meet the standards of the NESCAFÉ Plan program.
Implemented in Vietnam since 2011, the program has contributed to bringing positive impacts to the sustainable development of the Vietnamese coffee industry with efforts to improve the quality of coffee beans and orient the transition to regenerative agriculture through training on standard agricultural practices.
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