The series of activities "Open your world" attracts the participation and experience of thousands of people

Recently, NESCAFÉ organized a series of exciting activities for consumers with the message "Unlock your world" taking place in 4 major cities, including events in Ho Chi Minh City (July 14) and in Can Tho, Hanoi, and Da Nang continuously from June 22-24.

The impressive NESCAFÉ “light party” with more than 500 drones performing spectacularly and unique interactions with the largest SkyLED screen in Vietnam. (Source: NESCAFÉ)

One of the most prominent activities was the interactive drone show at Bach Dang Wharf, Ho Chi Minh City on the night of July 14. For the first time, NESCAFÉ brought an impressive “light party” with more than 500 drones performing spectacularly to music for more than 10 minutes, along with a unique interaction with the largest SkyLED screen in Vietnam.

The brand's investment brings a multi-sensory experience to viewers with a beautiful light scene in the night sky combined with many interactive activities such as experiencing the rich, delicious taste of NESCAFÉ coffee, visiting the 360-degree light space inside a giant red ceramic cup, and a creative photo area , especially with gifts from the "sky" of the brand sent by drones to participants.

In addition to the artistic drone performance, the highlight of the event also includes a vibrant and colorful music space for this summer with the performance of "DJ God" Wukong and the participation of talented artists of Vietnamese showbiz such as singer My Anh, Thien Minh, MC Tuyen Tang.

DJ Wukong brought a vibrant and colorful music party to the event. (Source: NESCAFÉ)

Earlier in June, people in Can Tho City had the opportunity to capture many memorable memories when visiting the 360-degree light space of NESCAFÉ on the Love Bridge (Ninh Kieu Wharf) with its brilliant red color. Locals and tourists to the Western Capital also enjoyed an extremely attractive art performance at the event.

In Hanoi and Da Nang, NESCAFÉ deployed impressive 3D billboards at Cat Linh station and JW Marriott building, attracting many people to check in on the weekend. In addition to interactive activities, consumers also enjoyed the perfect rich aroma of NESCAFÉ coffee and had the opportunity to receive many attractive gifts from the brand at the event venues.

As the number one instant coffee brand in Vietnam and loved and trusted by consumers, NESCAFÉ always focuses on building its brand from great coffee flavor, efforts to improve product quality, improve technology, implement many activities to enrich consumer experience to continuously contribute to the sustainable development of the Vietnamese coffee industry through the NESCAFÉ Plan program.

Above all, NESCAFÉ believes that delicious cups of coffee not only help people stay alert but also contain power and inspiration for each of us to work together to create positive changes for a better world.

Consumers can also enjoy the perfect rich aroma of NESCAFÉ coffee and have the opportunity to receive many attractive gifts from the brand at the event locations. (Source: NESCAFÉ)

With a deep understanding of Vietnamese consumers’ desires, NESCAFÉ understands that our efforts do not always bring immediate results. Therefore, creative messages such as “Open up your world” or “Your coffee is empty, keep going, me!” are constantly repeated on all media channels to encourage everyone to see and appreciate the value of each small step forward to create positive changes with NESCAFÉ every day.

Mr. Mostafa Youssef, Director of Coffee & Beverages, Nestlé Vietnam Company shared: “Through delicious and quality cups of coffee, we want to bring focus and alertness to Vietnamese consumers, inspiring people to see the positive difference they can make in their personal lives and communities. Each small cup of coffee contains the power for each person to open up their own world and together create a better world from small positive changes."

Source: https://baoquocte.vn/chuoi-hoat-dong-khoi-mo-the-gioi-cua-ban-thu-hut-su-tham-gia-trai-nghiem-cua-hang-nghen-nguoi-280805.html