Brand promotion
Upon receiving the notice to participate in the International Ginseng and Spices and Medicinal Herbs Festival taking place in Ho Chi Minh City, since the beginning of May, Ms. Nguyen Thi Huynh (Huynh Sam business household, Nam Tra My district) has been regularly going to the garden, taking care of and carefully selecting the quantity of Ngoc Linh ginseng to bring. Unlike product promotion events in the district and province, to prepare for this long trip to Ho Chi Minh City, Ms. Huynh brought along vegetation and humus to create humidity equivalent to that in the forest to preserve the ginseng roots. Some roots still had their stems and leaves intact.
"In just 2 days, I sold 5kg of Ngoc Linh ginseng. However, what I expected most when participating in this festival was to promote the Ngoc Linh ginseng brand of Nam Tra My district in particular and Quang Nam in general to provinces and cities across the country and internationally. Many of my regular customers in Ho Chi Minh City, when hearing that I was exhibiting, came to buy to support and were excited when they saw so much ginseng for the first time."
Ms. Nguyen Thi Huynh
[VIDEO] - Ms. Nguyen Thi Huynh shares the process of preparing to participate in the festival:
Ms. Nguyen Thi Hong Le - Director of Que Tra My Minh Phuc Cooperative said that the Organizing Committee of the International Ginseng, Spices and Medicinal Herbs Festival this time is very professional. To prepare for the event, participating units must meet with the organizing committee, design and divide the space in the most reasonable way so that all brands and units have the opportunity to promote their products.
At this event, the Tra My Minh Phuc cinnamon brand brought nearly 20 product lines of all kinds made from native cinnamon trees. "Although many localities also have cinnamon, Tra My cinnamon from Quang Nam still leaves an impression on visitors because of its distinct rich flavor. Many foreign visitors have tasted its cinnamon bark and were very surprised. They are medicinal and aromatic herb producers who have taken my phone number to contact and discuss future cooperation" - Ms. Le shared.
[VIDEO] - Ms. Nguyen Thi Hong Le shares about the difference of Tra My cinnamon in the eyes of visitors:
Many products are highly commercial
As a pioneer in the production of commercial products and functional foods from Ngoc Linh ginseng in Quang Nam, Sam Sam Company Limited participates in this International Ginseng, Spices and Medicinal Herbs Festival with 10 product lines that have been certified by the Ministry of Health and the Department of Industry and Trade of Quang Nam.
Among them, there are some products that customers are especially interested in, such as Saphraton soft capsule box with ingredients of 5,000mcg Ngoc Linh ginseng, 500mg ginseng and some other biological substances with the effect of supporting health, reducing fatigue and physical weakness. Sam Sam also has Savina lozenges with ingredients from Ngoc Linh ginseng to help reduce cough, reduce phlegm, and reduce sore throat.
Ms. Truong Thi Lan - Technical Manager of Sam Sam Company Limited said that according to a survey, the Northern market knows a lot about Ngoc Linh ginseng, but the opposite is true for the Southern market, although many trade promotion programs are still taking place everywhere.
"This ginseng festival is of international stature, as an affirmation for the people and the world to know more about Ngoc Linh ginseng, Vietnamese ginseng, as well as ginseng products that are beneficial to health. Our company is very happy to participate in this event in the role of introducing and promoting Ngoc Linh ginseng products."
Ms. Truong Thi Lan
[VIDEO] - Ms. Truong Thi Lan talks about Sam Sam's special product lines:
Having a different entrepreneurial path from other units related to Ngoc Linh ginseng in Quang Nam, Mr. Luong Trong Khoa - Director of Vinapanax Vietnam Ginseng Joint Stock Company (from Thang Binh) chose to produce and trade products from Ngoc Linh ginseng in Ho Chi Minh City. Mr. Khoa has a ginseng garden in Tra Nam commune (Nam Tra My) to create raw materials to produce 3 soluble products from Ngoc Linh ginseng including Detox, Beauty, Nature and 5 products combining Ngoc Linh ginseng and bird's nest.
Participating in this festival, Mr. Khoa successfully connected with Solife Company, a partner distributing health and beauty care products from the US. And on the afternoon of May 25, Vinapanax Vietnam Ginseng Joint Stock Company signed a contract with Solife Company to export 20,000 boxes of soluble products to the US in the near future.
"The number of orders is not much, but it marks a big turning point for our company in developing products from Ngoc Linh ginseng and reaching the aspiration of reaching the world. After this event, we have many more partners and are ready for a new journey with Ngoc Linh ginseng, Vietnam's national treasure"
Mr. Luong Ngoc Khoa
According to Mr. Tran Ut - Deputy Director of the Department of Agriculture and Rural Development, Quang Nam participates in the Ho Chi Minh City International Ginseng, Spices and Medicinal Herbs Festival in 2024 with more than 10 units, aiming to support and promote businesses to promote medicinal products of Quang Nam province in general and Quang Nam's Ngoc Linh ginseng brand in particular to domestic people and international friends; continue to build and affirm the value of the Ngoc Linh ginseng brand.
At the same time, the event will exchange experiences in the management, conservation and promotion of Ngoc Linh ginseng value between localities in the country and countries around the world, thereby promoting socio-economic development, tourism and attracting investment in mountainous localities of Quang Nam. The event also has many seminars on ginseng and spices and medicinal herbs.
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